Cat & Cloud Podcast

Come along with us on a ride in this episode as we experience the world of Cup of Excellence coffee auctions for the first time. We were chasing a special lot from our Best Friends Club producer, Nelín Guzman, as his coffee took 5th place in his category for all of Honduras. We talk through how these auctions work, why countries like Honduras now use new categories, and how even with categories, varieties like Parainema still command a high price.

We also dig into what it means to bring coffees of this caliber back to our guests — using them in competitions and adding them to our menu in a limited quantity. For us, it wasn't about winning the auction – there was a small chance of that happening anyway – but more so about what doors being a part of the COE opens for us in the future. And hey, you need to start somewhere. It was a wild time of an early morning, side bets, and high energy.

Buckle up.

🔖 Chapters –

00:00 Welcome to the ride

02:40 C.O.E. Auctions

04:32 Categories and Their Impact on Coffee Auctions

11:42 Why are we in the C.O.E.?

23:54 What’s up with Parainema

27:25 A lot to learn about varieties

30:56 How did we set our budget for the auction?

33:36 Where do these coffees fit on our menu

38:20 Jared list off coffee varieties from ethiopia

39:32 Has to end somewhere

🔗 Links –

Instagram: www.instagram.com/catcloudcoffee/

Cat & Cloud webstore: catandcloud.com/

Chris Baca’s Personal Blog: chrisbaca.com/

We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.

The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Enjoy!

This week we talk about the shifting landscape of coffee certifications — particularly the recent changes to the Q grader system. With the program moving under CQI, many coffee professionals are now being told their existing certifications no longer count, and that they’ll need to retest under a new system. This sparks a conversation about what certifications really mean in practice. Do they actually make someone better at sourcing or tasting coffee, or are they more about recognition and status within the industry? For seasoned professionals with years of experience, the answer isn't always clear — especially when their day-to-day work remains unchanged by these official titles.

We talk about how learned skills typically come not from structured certifications, but from real-world practice. While certifications can offer a shared language and pathway for new professionals, we question whether they should be gatekeepers for credibility. In the end, staying sharp and doing meaningful work comes down to passion, commitment, and community — not just passing a test. It's a reminder that building culture in coffee isn’t about following someone else’s system, but about knowing your values and living them out.

🔖 Chapters –

00:00 Stirring the Pot

01:57 C.O.E. coffees

09:47 Coffee in Competitions

13:43 The Q Grader Certification Debate

17:59 Industry Standards and Their Relevance

30:57 Certification of experience

🔗 Links –

Trish Rothgeb - The Sprudge Twenty Interview: https://sprudge.com/trish-rothgeb-the-sprudge-twenty-interview-258811.html

Actually Good Coffee Podcast: https://actuallygoodcoffeepodcast.podbean.com/e/41-the-sca-and-cqi-have-some-explaining-to-do/

Instagram: www.instagram.com/catcloudcoffee/

Cat & Cloud webstore: catandcloud.com/

Chris Baca’s Personal Blog: chrisbaca.com/

We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.

The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Enjoy!

This week, we hang out with Ben Richardson of Sydney’s Made of Many roastery and Brighter cafe, and get into what it really means to build culture in coffee. Ben shares how his journey started not just from wanting to roast great coffee, but from seeing a lack of genuine culture and career paths in many roasteries. He explains how focusing on real relationships and long-term commitment — rather than just chasing perfection or high scores — leads to deeper impact and a more meaningful business overall.

We also touch on the philosophy behind Brighter cafe, which intentionally avoids social media marketing and instead thrives on word-of-mouth and authentic community connections. It’s a long, fun conversation, giving more perspective to who makes up the coffee industry, and how we have so much in common.

🔖 Chapters –

00:00 Welcome Ben

05:04 Building a Coffee Culture: Insights from Experience

10:01 Career Progression in Coffee: Challenges and Opportunities

15:05 Intentional Roasting: Quality vs. Relationships

20:03 The Importance of Commitment: Investing in Producers

24:58 Storytelling in Coffee: Beyond Quality

29:55 The Experience of Coffee: More Than Just a Beverage

40:54 The Evolution of Coffee Roasting Technology

43:53 Brand Identity and Community Engagement in Cafes

47:14 The Power of Authentic Experiences Over Social Media

53:03 Creating a Unique Cafe Culture

01:00:39 Some bullsh!t

🔗 Links –

Connect with Ben:

Instagram: https://www.instagram.com/benyoman_/

Made of Many Instagram: https://www.instagram.com/madeofmanycoffee/

Connect more with Cat & Cloud:

Instagram: www.instagram.com/catcloudcoffee/

Cat & Cloud webstore: catandcloud.com/

Chris Baca’s Personal Blog: chrisbaca.com/

We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.

The Cat & Cloud podcast was created as a space for us to share our experiences in the coffee industry and starting a business. Each week we sit down to talk about new challenges as business owners, how we've utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Enjoy!

Just Say No – Telling guests what they don't want to hear by Cat & Cloud

Questions Quick Fire – So much info in not a lot of time by Cat & Cloud

Identifying What You Want – Growing your beliefs as your company grows by Cat & Cloud

This week on the podcast is part 2 of the event we hosted with Cafe Imports at the 2025 Specialty Coffee Association Expo.

In this episode the audience asks the panelist questions that most impact their day to day interaction with the coffee supply chain. Covering topics like communicating the cost of coffee to guest, how roasters come to the prices they set, and how roasters can work together to ensure producers have a place to tell the amazing coffees that they grow.

There is a lot to digest no matter what part of the coffee world yo come from.

Again, huge thanks to all the panelists who joined us and shared their expertise—and a special shoutout to Cafe Imports for organizing the event and inviting us to be a part of it.

Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week!

Links –

Connect with Cafe Imports:

Website: https://www.cafeimports.com/

Instagram: https://www.instagram.com/cafeimports/

YouTube: https://www.youtube.com/@cafeimports2617

Connect more with Cat & Cloud:

Instagram: www.instagram.com/catcloudcoffee/

Cat & Cloud webstore: catandcloud.com/

Chris Baca’s Personal Blog: chrisbaca.com/

We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.

The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Enjoy!

This week on the podcast, we’re sharing the event we hosted with Cafe Imports at the 2025 Specialty Coffee Association Expo.

The event brought together panelists from across the green buying side of the coffee industry to explore the complexities of this essential part of the supply chain.

This portion of the conversation focuses on the C market, tariffs, and their impact on all aspects of the industry. Panelists share strategies like price averaging and direct trade contracts as tools for navigating a volatile market—highlighting the real-world effects on producers and roasters, from maintaining quality to managing risk and security in an unpredictable system.

Huge thanks to all the panelists who joined us and shared their expertise—and a special shoutout to Cafe Imports for organizing the event and inviting us to be a part of it.

Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at [email protected] and tell us what it is, and maybe your question will be the one we answer next week!

Links –

Connect with Cafe Imports:

Website: https://www.cafeimports.com/

Instagram: https://www.instagram.com/cafeimports/

YouTube: https://www.youtube.com/@cafeimports2617

Connect more with Cat & Cloud:

Instagram: www.instagram.com/catcloudcoffee/

Cat & Cloud webstore: catandcloud.com/

Chris Baca’s Personal Blog: chrisbaca.com/

We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.

The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!

Enjoy!

Road to Owner – Chucks journey to help start Cat & Cloud by Cat & Cloud

What to Sell When You're Selling – How to think about wholesale by Cat & Cloud