Catarina Dahlin, Co-Founder and CEO of Dagsmejan, has steered the company to remarkable heights—achieving sales in over 100 countries with 85% direct B2C sales, all while being nominated as one of the most innovative new brands by SEF in 2021 and clinching the Entrepreneur of the Year award in 2023. In our interview, she shares with us the journey of creating Dagsmejan and the challenges of marketing a niche product. From the creation of a unique idea to becoming the fastest-growing company in Switzerland, Catarina delves into what it takes to build a successful brand, the importance of sustainable practices, and of course answers the question: what about the people who sleep naked?