In this episode, John and James share 8 things to consider when naming your category.

Here's a breakdown of all 8 talking points:

1 - plain language vs esoteric

2 - reference an existing idea

3 - balance between the broad and the specific

4 - needs to be available

5 - understand the connotation of the words you use

6 - globally, how well will terms translate

7 - invoke conversation

8 - phonetics