Catherine Reohorn: Copywriting for Personal Trainers

In today's episode, Stuart welcomes Catherine Reohorn, a personal trainer turned copywriter. Cath specialises in writing content and copy for fitness professionals and helping them to find their voices. You can follow her @kindcopyuk. They get into her background, how her weight loss & fitness journey shaped the trainer she's become before getting into copywriting - how to write better social media posts, sales writing tips, talking about pain points in a respectful way, creating entertaining education posts and much more. Timestamps are below.       Timestamps: [01.37] - How she found the transition from her previous career of academic psychology into personal training? [04.15] - How much of her journey shaped the trainer she has become? [10.55] - Why showing people around the gym and making them feel like they belong was a huge part of her onboarding process? [14.00] - What Cath got out of her fitness journey, and how that shaped how she worked with her clients. [15.55] - How she found starting as an older personal trainer? [19.03] - How she got into copywriting. [20.45] - What she's learnt about selling personal training using writing? [22.21] - An example of copy that is too pain focussed and can come across as cruel? [24.30] - How to stay respectful and kind with your copy while also encouraging people to buy what you sell? [25.45] - Talking about a scar rather than a wound. [29.49] - What the two things are that personal trainers sell. [32.15] - Where trainers are going wrong with their social media posts. [33.15] - How different online vs offline marketing is? [37.45] - Being yourself and how this can be magnetic in personal training. [42.00] - Tips for writing on social media. [48.10] - How to educate people on social media without being boring?   Find Out More About Cath: IG: https://www.instagram.com/kindcopyuk/  FB: https://www.facebook.com/catherine.reohorn/      Find Out More About LTB: Website: https://liftthebar.com/ IG: https://www.instagram.com/liftthebar/ (@liftthebar)