This podcast is powered by Klean Freaks University.com — where real cleaners build real empires. From mop buckets to million-dollar systems, we teach you how to clean smarter, lead stronger, and scale faster.

Ready to revolutionize your cleaning business through cutting-edge social media strategies? Join Jamie Runco and me, Shannon Miller, as we unlock the secrets to mastering social media marketing tailored specifically for cleaning services. From overcoming the hurdles of managing multiple Facebook pages to tapping into Pinterest’s massive search engine potential, we'll guide you on how to leverage LinkedIn for attracting commercial clients and navigate TikTok’s time-intensive nature. Discover user-friendly editing tools like VideoShop and iMovie to elevate your marketing efforts without breaking the bank. We also emphasize the importance of maintaining a balanced budget until your business starts to see financial gains.

In this episode, we dive into actionable strategies to boost your social media presence, including following industry peers for inspiration and running engaging contests. Learn the art of planning content ahead of time, utilizing AB testing, and the transformative power of live videos. Jamie and I share our favorite tools like Puebler for scheduling and resources such as AppSumo and Clean Pixel AI to streamline your operations. We also delve into the complexities of supporting local employees while considering future outsourcing options. Tune in for practical advice on consistently growing your business and making the most out of available digital tools and networ

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.  

Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She’s on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica’s all about turning messy books into profit-packed powerhouses.

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Thanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out.

Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around.

If you enjoyed today’s episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice.

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📌 Website: kleanfreaksuniversity.com

Want to go deeper? Join the Maid to Prosper membership inside Klean Freaks University and get access to my library of 55+ courses, live coaching, and the support you need to build your dream business. Visit kleanfreaksuniversity.com to learn more.

Until next time—keep showing up, keep sh...