<p>In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to habit stacking and friction reduction, we unpack practical strategies for making resolutions more likely to stick.</p>

In this episode, we revisit episode 25 to explore why most New Year’s resolutions fail—and how behavioral science can help. From public commitment to habit stacking and friction reduction, we unpack practical strategies for making resolutions more likely to stick.

CBL Rewind: How behavioral science explains why most New Year’s resolutions fail - and how to fix them

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

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CBL Rewind: How behavioral science explains why most New Year’s resolutions fail - and how to fix them

CBL Rewind: How behavioral science explains why most New Year’s resolutions fail - and how to fix them

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