Even with a cloudy forecast, it’s liftoff time for Celsius Energy Drinks in 3…2…1! Can Celsius become more than just an impulse purchase and become a key part of a health-minded consumer’s daily lifestyle? I will use the recent Celsius Holdings earnings report and conference call as the backdrop to talk about broader functional energy beverage categorical and strategic insights. Additionally, since we are still in the midst of COVID-19, I will be providing some additional thoughts on how that uncertainty is causing pressure in the retailing environment.