Celsius Holdings (NASDAQ: CELH) set more company records as the business almost triples in revenue, but will that continue in 2022? The current set-up looks great, but it won’t be without marketplace challenges and competition breathing down on Celsius Holdings from all directions. This includes the important female energy drink buyer for Celsius, as upstart brand Alani Nu is growing at 600%+ YoY with annualized run rate revenue that close to $200 million. Celsius Holdings will need to continue focusing on expanding performance in several key sales channels that includes ecommerce (Amazon), fitness, and the granddaddy of them all...convenience stores. In 2021, Celsius Holdings reached another inflection point in its business, one which positions the energy drink brand for exponential growth and market share gains. This is above and beyond the recent brand popularity spike that has seen year-over-year quarterly revenue growth expand aggressively. In the last two years, Celsius Holdings have grown from two-tenths of a percent to now amassing just over two percent market share in the energy drink category. As the brand hits critical mass with a run rate now over $400 million in revenue, it has has been able to navigate the challenging marketplace dynamics that are creating higher barriers of entry for smaller scale new entrants that are now paying significantly higher shipping, raw materials, co-packer fees, and not being able to pass costs on and stay competitive due to Monster Energy and Red Bull pricing strategy. 

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