In this short segment, John McMahon talks through what it means to get a Champion to actively sell on your behalf. Much of which comes down to Power and Influence. He and John Kaplan talk through the nuances of finding someone with Power and Influence. 

Check out the full episode here: 
https://revenue-builders.simplecast.com/episodes/a-closer-look-at-champions

Here are additional episodes on Champions: 
Coaches vs. Champions: https://revenue-builders.simplecast.com/episodes/coaches-vs-champions-with-anne-gary

Champions and a Bias for Action: 
https://revenue-builders.simplecast.com/episodes/champions-and-a-bias-for-action-with-richard-rivera