Every industry has experienced disruption over the last few years. The nonprofit sector wasn’t immune. One area where our sector has seen significant change (not just because of Covid, but even before) is in the way nonprofits engage and are served by agencies. 

That’s why I was excited to sit down with Dan Sonners, Vice President at Conrad Direct, Board Member at DMAW, and host of the Dynamic Nonprofits podcast.

We covered a lot of ground in our conversation, including:

How consultants and agencies that serve nonprofits need to evolve to become more collaborative and supportive of nonprofits

Why industry collaborations and engagement across service firms could be smart for nonprofits, and how to do this well

Establishing shared goals and objectives and defining clear swim lanes in collaborative engagements

The value of multi-channel supporters, and the challenges in building and running multi-channel programs

Why attribution modeling is difficult, and how best to think about attribution

Why you need flexibility in your budgeting process

The role and responsibility of board and executive leaders in healthy nonprofits