Chango & Co: Finding Joy in Social Media Marketing

Chango & Co: Finding Joy in Social Media Marketing 

Episode Details.

Love it, hate it, or maybe a little intimidated by it, the role of social media in the interior design industry cannot be ignored. While some designers landed their first big project through their extensive Instagram following, others may find the fickle algorithm, the constant demands of the platform, and the thought of showing up on camera less than appealing. If you don’t aspire to expand from interior designer to lifestyle influencer, is it still worth the effort to show up on social media? And if so, how? 

Today’s guest, Susana Simonpietri, Creative Director and Founder of Chango & Co., has over 286k followers and was one of the first interior designers to see Instagram’s marketing potential when the platform first launched. Despite overseeing a wildly successful interior design studio made up of a team of almost 20 individuals, Susana still runs Chango & Co.’s Instagram entirely on her own! Today, she is generously sharing how her studio shows up in such an authentic, successful, and sustainable way on Instagram, and we’ve got a lot of ground to cover. 

In this episode, Susana and I discuss:

Which social media platforms interior designers should invest in

How to balance social media and running a business

Creating and maintaining an editorial calendar

Social media tools for interior designers

How to review social media analytics

Sustainable engagement strategies for designers

Managing dms about product sources

How to find a community on social media

Best practices for using Instagram engagement tools 

How to budget for content creation

How to curate a grid that showcases your aesthetic 

And more!

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