In this What’s Next with Aki Anastasiou interview, Connect SA Sales Director Charlene George discusses the company’s end-to-end customer experience services.

George oversees Connect SA’s sales strategy and execution, and manages the company’s team of account managers and business development managers.

She has over 20 years of IT industry experience, which she acquired working at global technology companies such as IBM, Dell EMC, Oracle, and Cisco Systems.

In this What’s Next interview, George discusses Connect SA’s vendor-independent approach to custom service solutions and explains how this benefits clients.

George then reveals how Connect SA customises its solutions to meet each client’s needs.

She explains how businesses can identify areas for improvement in their existing customer service systems, and reveals the different areas of the customer experience journey for which Connect SA offers solutions.

George concludes the interview by discussing the innovative new technologies that can be used to solve the biggest customer service challenges of South African businesses.