In this episode of Pest Control Legends, Danny Leibrandt sits down with Chaz Estrada, regional sales and marketing manager at Nisus Corporation and the unofficial “bug guy” of the industry. Chaz has one of the most interesting combos you’ll find in pest control: he’s a technical sales and marketing leader and a macro insect photographer who spends his free time capturing insanely detailed shots of the very pests everyone else is trying to eliminate. From freezing bugs in cups as a kid to building serious industry credibility at companies like Terminix, True Heat Solutions, Viseris, and now Nisus, Chaz walks through how he turned a childhood obsession into a career, a brand, and a reputation.

Chaz opens up about being an introvert in a people-heavy business, why he never felt “born” for sales, and how sheer hunger, responsibility to his family, and outworking everyone around him changed his life. He breaks down what he learned doing termite inspections, heat treatments, and insulation work, why most techs are leaving piles of money on the table by not educating and upselling their existing customers, and how he used association meetings, note-taking, and content creation to become known in the industry. Chaz shares his philosophy on using AI as a force multiplier (not a replacement for your personality), his approach to networking at events like PestWorld and Academy, and why he believes the biggest problem in pest control right now isn’t tools or training—it’s lack of hunger.

Toward the end, Chaz leaves a clear message for techs, owners, and manufacturers alike: get hungry, stop coasting, lean into education, and chase the part of the industry you’re actually passionate about—whether that’s wildlife, heat, insulation, or something else entirely. If you’re in pest control and feel like you’re capable of more but haven’t quite broken through yet, this conversation is a blueprint for how to do it without being the stereotypical “hard closer,” and instead by becoming the most prepared, most genuine, and most reliable person in the room.

Chaz Estrada, Regional Sales and Marketing Manager of Nisus Corporation:

LinkedIn: https://www.linkedin.com/in/chazestrada/

Facebook: https://www.facebook.com/chaz.estrada

Instagram: https://www.instagram.com/chaz_estrada/

Nisus Corporation: https://nisuscorp.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends 

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends 

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Introduction to Chaz Estrada

02:49 Chas's Journey into Pest Control

11:15 Overcoming Introversion in Business

19:44 The Turning Point: Family and Career Motivation

26:35 Lessons from Industry Meetings and Networking

28:20 Understanding the Pest Control Industry

30:20 Motivation and Professional Growth

32:48 The Importance of Continuous Learning

34:43 Sales Techniques and Customer Relationships

39:32 The Art of Selling in Pest Control

46:32 Networking and Building Relationships

55:29 Building Genuine Relationships in Business

58:18 Maximizing Networking Opportunities at Pestworld

01:07:12 The Role of AI in the Pest Control Industry

01:13:06 Pursuing Passion and Growth in Pest Control

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