Cheek Media shares its game plan in Meta's media war

Facebook and Instagram could soon be wiped of news content. It’s after their parent company Meta, announced it will stop paying for news content in Australia when the current deals it has expire. In the future, Meta will encourage news publishers to buy extra services to increase their own traffic, flipping the flow of funds from Meta to news publishers, rather than the other way around. The move brings into question the issue of the sustainability of news journalism in Australia. The Albanese government has said it will move to force Meta to negotiate.

In this episode of The Briefing, Sacha Barbour Gatt sits down with Cheek Media’s Hannah Ferguson, whose platform grew through Instagram, to talk about how she plans to deal with the change, and what she thinks the impact will be on news in Australia.

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