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Chris Dreyer is the CEO and Founder of Rankings.io, an award-winning SEO agency specializing in helping elite personal injury law firms dominate Google's search results. Under his leadership, Rankings.io has earned a spot on the Inc. 5000 list for five consecutive years. Chris is also the host of the Personal Injury Mastermind podcast and the author of "Niching Up: The Narrower the Market, the Bigger the Prize." His expertise has been recognized through memberships in the Forbes Agency Council, Rolling Stone Culture Council, and Fast Company Executive Board. ​

➡️ Show Links

https://www.instagram.com/chrisdreyerco/

https://www.x.com/chrisdreyerco/ 

https://www.linkedin.com/in/chrisdreyerco/ 

➡️ Books

https://www.amazon.com/Personal-Injury-Lawyer-Marketing-Good/dp/B0DF52JP9K

https://www.amazon.com/Niching-Up-Narrower-Market-Bigger-ebook/dp/B0BGQNLJ6N 

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

Lingoda - https://try.lingoda.com/success_sprint (Code: scott25)

Vanta - https://www.vanta.com/scott 

Federated Computer - https://www.federated.computer 

Cornbread Hemp - https://cornbreadhemp.com/success (Code: Success)

Create Like The Greats Podcast - https://podcasts.apple.com/lu/podcast/create-like-the-greats/id1653650073 

FreshBooks - https://www.freshbooks.com/pricing-offer/ 

Bank On Yourself - https://www.bankonyourself.com/scott 

Stash - https://get.stash.com/successstory 

NetSuite — https://netsuite.com/scottclary/ 

Indeed - https://indeed.com/clary

➡️ Talking Points

00:00 - Intro

02:25 – Why You Should Niche Up

04:12 – Niching Up vs. Niching Down

05:23 – Chris’s First Big Niche Win

07:13 – Chris Dreyer’s Backstory

09:42 – Mindset: Us vs. Our Parents

13:39 – Success Isn’t Just About Money

16:03 – What Sparked Chris’s Drive

20:20 – Chris’s First Business Win

27:19 – Sponsor Break

30:06 – The Turning Point: Rankings.io

32:22 – Traits That Fueled His Success

35:35 – Healthy Obsession in Business

38:22 – Entrepreneurs, Mental Health & Balance

44:45 – Betting on Legal SEO

48:28 – When the Bet Paid Off

52:27 – How to Niche Up Smart

53:35 – SEO: Then vs. Now

58:33 – Sponsor Break

1:01:11 – What Great SEO Content Looks Like

1:06:14 – SEO in the AI Era

1:12:46 – The Problem with AI-Generated Content

1:14:23 – A Hard Lesson Learned

1:21:46 – What Keeps Chris Up at Night

1:24:45 – How Chris Pushes Through Tough Times

1:26:50 – Final Thoughts

1:30:31 – Advice for His Kids

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