If you’re listening to this on Christmas Day and your brain is still thinking about your business, you’re not doing anything wrong. This episode is a grounding reminder that Christmas week is not a performance week. It’s a transition week.

In this episode, Allyson talks honestly about why this time of year feels mentally heavy for solo estheticians, how to stop carrying December exhaustion into January, and the small, practical actions you can take to protect your energy and your business without hustling through the holidays.

This is not about doing more.
It’s about doing less on purpose so January starts steady, not burnt out.

• Routines are off
• Clients are distracted or traveling
• Money is going out faster than it’s coming in
• Social media feels loud and unrealistic
• You feel grateful and overwhelmed at the same time

Christmas week is not a reflection of your business success. It’s a pause between seasons.

• Do not launch a brand new promotion
• Do not panic about January
• Do not redesign your entire business
• Do not try to “catch up” on everything at once

This is not hustle season. It’s transition season.

Finish what’s already open:
• Respond to outstanding messages
• Send follow-ups you’ve been avoiding
• Close out December bookings and rebook clients
• Organize receipts or notes

Mental clutter blocks clarity. Closing loops creates relief.

You do not need new clients this week.

Message 5 past clients (not on Christmas Day):
“Hey, I was thinking about you. Hope you’re having a great holiday.”

No pitch. No pressure. Just connection.

Not a full plan. Just one anchor.

Ask yourself:
“What would make January feel easier?”

Examples:
• Better rebooking
• More consistent posting
• Feeling more organized
• A simple promotion plan

Write it down. That’s your direction.

• Stop answering messages after work hours
• Set boundaries around availability
• Rest without guilt

A regulated esthetician runs a better business. Period.

Your business does not need to grind through Christmas.
It needs to enter January rested, clear, and not resentful.

Calm businesses grow faster than chaotic ones.

This week is about holding what you’ve built, not forcing growth.

Use the quiet to ask:
• What worked this year?
• What drained me?
• What do I want to do less of?
• Where do I need more support?

You don’t need answers today. You need honesty.

• Business Plan Brain Dump
A guided reset to help you see where your business is now and where it should go next

• Free Webinar: How to Get Booked Without Losing Your Bananas
A practical class on visibility, consistency, and filling your books without burnout

Whether you started your business this year or you’ve been doing this for 15 years, you’re still here. And that matters.

You are likely doing better than you think.
Rest today.
January will be ready for you.

Merry Christmas.
See you Monday for Marketing Monday.