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Classics Episode: 1962's AVIS "We Try Harder"
The first in our new series on classic campaigns. DDB used a comment from an AVIS employee to turn what many considered a weakness into a highly relatable strength.
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By Fergus O’Carroll
4.7
4545 ratings
The first in our new series on classic campaigns. DDB used a comment from an AVIS employee to turn what many considered a weakness into a highly relatable strength.
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