<p>The first in our new series on classic campaigns. DDB used a comment from an AVIS employee to turn what many considered a weakness into a highly relatable strength. </p>

The first in our new series on classic campaigns. DDB used a comment from an AVIS employee to turn what many considered a weakness into a highly relatable strength.

<p>The first in our new series on classic campaigns. DDB used a comment from an AVIS employee to turn what many considered a weakness into a highly relatable strength.&nbsp;</p>

Classics Episode: 1962's AVIS "We Try Harder"

Where marketers tell the stories behind the strategies that led to amazing campaigns.

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Classics Episode: 1962's AVIS "We Try Harder"

Classics Episode: 1962's AVIS "We Try Harder"

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