Back before the stock market was breaking all the wrong kinds of records and the global economy was teetering on the edge, Morning Brew’s Business Casual podcast learned a well-timed lesson in resilience.

Our teacher? ClassPass CEO Fritz Lanman. The fitness subscription startup he leads became 2020’s first unicorn before 2020 was even a week old. But getting to that point— and building the kind of business that can survive today’s uncertainty-riddled economic environment — took time. And several different business models.

This week on Business Casual, Fritz goes deep on the importance of owning your mistakes and keeping yourself honest, even when it’s hard. Because reversing the way you make money? Not easy. Plus, Fritz explains…

Why some marketplace businesses fail (looking at you, MoviePass)

When it makes sense to lose customers on purpose

How sustainability matters more than virality