What happens when everything you've built your identity around suddenly feels hollow? Richard Casement faced this question after 20 years in the drinks industry when he realized alcohol wasn't serving him anymore – personally or professionally.

Richard's transformation began as a simple six-month break from drinking to train for a triathlon. But something unexpected happened: he felt better, thought clearer, and couldn't find a good reason to go back to alcohol. The only problem? His dream job selling premium spirits brands now felt completely misaligned with his values.

This clash sparked a profound journey that led Richard to create Clean Break – initially as an alcohol-free beer company, but eventually evolving into something more meaningful. "Clean Break represents making a clean break away from things that are no longer serving you," Richard explains, whether that's alcohol, limiting beliefs, toxic relationships, or unfulfilling careers.

What makes Richard's story particularly compelling is his honesty about the challenges he faced. Despite his extensive industry experience, launching a beer brand solo proved overwhelming. Rather than stubbornly persisting, he pivoted to coaching – helping others transform their relationships with alcohol and embrace healthier lifestyles through what he calls the three pillars: mindset, movement, and lifestyle.

Richard's perspective on sobriety challenges common myths, particularly the idea that alcohol reveals your true self. "When you stop drinking, you show your true self," he argues, "because it creates space for the feelings and values you have deep inside that were being suppressed." This revelation often makes people uncomfortable, driving them back to drinking to avoid confronting their authentic selves.

Whether you're questioning your relationship with alcohol, contemplating a career change, or simply interested in personal growth, Richard's journey demonstrates how our greatest transformations often begin when we're willing to step away from what no longer serves us.

Want to make your own clean break? Follow @takeacleanbreak on Instagram to learn how Richard's community is helping people create positive change in their lives.

To find out more about the wonderful world of alcohol free beer and to check in with me head to www.instagram.com/sober_boozers_club

This episode is Sponsored by Chance Clean Cider.