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Clif Bar CEO Kevin Cleary
The founders of Clif Bar could have sold the company for $120M in 2000. Most people would have taken that offer, but instead, Clif Bar wanted to build a brand that would last well beyond their founders -- a brand that would matter for current employees, future employees and their kids. Fast forward to 2015 and that’s exactly what Clif Bar has done.
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By HubSpot
4.7
236236 ratings
The founders of Clif Bar could have sold the company for $120M in 2000. Most people would have taken that offer, but instead, Clif Bar wanted to build a brand that would last well beyond their founders -- a brand that would matter for current employees, future employees and their kids. Fast forward to 2015 and that’s exactly what Clif Bar has done.
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