's Steli Efti on balancing competition and collaboration in sales

09.19.2019 - By Inside Intercom Podcast

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Like a sports franchise, a sales team should be both collaborative and competitive. But how do you build this dream team? That's the focus of CEO Steli Efti’s new book, The Startup Sales Playbook. He rejoins the podcast this week to share advice on hiring in sales and building a collaborative culture.

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