In this episode, I chat with Zach Wright from Reveal.ai, a B2B company specializing in market research and social listening. Zach shares insights on how he's leveraging short-form LinkedIn content to generate demand, achieving over 200,000 impressions in just 28 days with only 1,000 followers. We also discuss the power of podcasting as a content pillar, the importance of finding "content market fit," and strategies for turning product demonstrations into engaging social media content that resonates with your ideal customer profile (ICP).

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Swell AI: Content Repurposing Powered by AI - https://www.swellai.com/

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Landing Cat: AI-Powered Programmatic SEO for eCommerce - https://www.landingcat.com/

Timestamps:

(00:00:04) Short-form video content on LinkedIn is currently experiencing massive organic reach potential.

(00:04:15) Combining entertaining content with product demonstrations can be an effective strategy for top-of-funnel marketing.

(00:10:23) Having a content creator on staff may become a necessary role for companies in the future.

(00:14:08) Podcasts can serve as both a content flywheel and an insights flywheel for businesses.

(00:27:41) Identifying winning content formats and creating repeatable processes is crucial for consistent marketing success.

Host Links

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https://twitter.com/codyschneiderxx

https://www.linkedin.com/in/codyxschneider/

https://codyschneider.com/

https://inthepitpodcast.com/

Guest Links

https://www.linkedin.com/in/zachswright/

https://x.com/zachwrightsyft

https://www.getreveal.ai/

LandingCat: SEO for ecommerce - https://www.landingcat.com/