How to stop our needless overconsumption of cheaper and cheaper clothes that pollute the planet? France's Senate has just passed a bill to curb advertising and tax pollution of fast fashion, with lawmakers even talking up the distinction of ultra-fast fashion: garments made in a hurry – increasingly using polyester and other polluting plastics – that are shipped at warp speed by plane and fall apart after only a few washes.   

But has the fast fashion bill been partially stripped bare? The new version seems to include a carve-out for European giants that peddle cheap clothes, with the focus mostly now on China. 

Europeans, like the Trump administration, are in fact working to close the tax loophole on the kind of small parcels that go out by the millions from small garment factories in China. And while the likes of Shein and Temu enrol big names to lobby on their behalf, including a former European commissioner and a former interior minister of Emmanuel Macron, we ask who's winning the hearts and minds of consumers in this battle over an industry that represents up to 10 percent of humanity's carbon footprint.  

Produced by Rebecca Gnignati, Aurore Laborie and Ilayda Habip.