How do you feel about asking for help? For most of us, asking for help feels uncomfortable, mainly because we expect we’ll be rejected when we ask.

Yet there's a good chance we're wrong. Heidi Grant, social psychologist and author of the book, Reinforcements: How to Get People to Help You, explains that a lot more people want to help us than we tend to predict. It’s the way we ask for help that determines the result, and that’s where Heidi’s practical tips can make all the difference.

Heidi is Chief Science Officer of the NeuroLeadership Institute and Associate Director of the Motivation Science Center at Columbia University. She’s the author of a number of books, including No One Understands You and What to Do about It and Nine Things Successful People Do Differently.

In this interview we discuss:

How our brains process social pain -- rejection, exclusion, not feeling valued or respected -- using some of the same areas of the brain as physical pain

Why fears of social pain -- rejection, exclusion, not feeling valued or respected -- can prevent us from asking for help

How we’re twice as likely to get help from strangers as we think -- we tend to underestimate how much others want to help us

How we often underestimate the likelihood that someone will help is because we focus on how onerous the task is

We also underestimate the social cost of someone saying no to our request

How helping others feeds into a desire to connect and feel good about supporting someone else in their work

There are three responses we can have when someone asks for our help: (1) no; (2) yes, but I don’t want to because I have to; and (3) yes, and I want to and it feels rewarding

When you ask for help, don’t make it weird by being overly apologetic -- it makes the helper feel uncomfortable

How offering a reward can make the helper feel like it’s an exchange or a transaction rather than something they’d want to do for you

How offering a reward for someone’s help can shift the motivation they have from wanting to help for the sake of helping to wanting to help only if they get something in return

Why we should ask again even if someone has already turned us down -- especially if they’ve turned us down - because they often feel guilty and will want to help the next time

How we may not be getting the help we need because we aren’t letting others know we need their help -- they may be completely unaware

The fact that nothing goes without saying, since others can’t read our minds to know we need their help

The fact that someone may want to help but holds off so as not to offend

Why we should be specific in asking for what we need and in asking the right person, rather than making general asks to a group of people

Why your requests to meet up with someone just to pick their brain or chat may not be getting you the results you want

Why it’s so helpful to communicate what you have in common with the person whose help you’re requesting, like shared goals, experiences, or identities

How others are more inclined to help when they’re aware of the impact they’ll be having

Why it’s so important to go the extra mile to make the help you seek rewarding to the other person -- that way it’s a win-win for both of you

Episode Links 

http://www.heidigrantphd.com/

@heidigrantphd

NeuroLeadership Institute

Motivation Science Center at Columbia Business School

Reach by Andy Molinsky

Illusion of transparency

Diffusion of responsibility

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