You know that feeling when events seem like a gamble and AI looks like it might replace the whole point of showing up? Here’s the twist: showing up still wins. In this candid chat, Jay Schwedelson digs in with Alon Alroy on why micro events punch above their weight, how to make big conferences actually pay off, and what it takes to challenge a giant without a giant’s budget.

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Follow Alon Alroy on LinkedIn, follow Bizzabo on LinkedIn, and visit Bizzabo.com to explore their event platform and resources. You can also check out Bizzabo’s upcoming webinar on micro events—details available on their site or by messaging Alon directly.

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Best Moments:

(01:28) From Air Force and an Airbnb-style idea to finding the real pain in events

(04:53) AI raises digital noise but live events hit an all-time high for connection

(08:00) Micro events that work cost 10k to 14k and get cheaper when you split with 3 to 4 partners

(10:20) The booth isn’t the strategy pre-during-post activation and same-day follow-up win ROI

(15:00) Challenger playbook move fast a virtual launch in March 2020 vs incumbents months later

(15:45) Busy vs Venti campaign speak directly to competitor pain and make it unforgettable

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