Ditching Hourly

Coaching Call with Communications Consultant Lynn Safranek

Listen Later

Communications consultant Lynn Safranek joined me on Ditching Hourly to learn how to apply value pricing to an industry where the consultant can't control the outcome.

  • (00:00) - Introduction and Guest Welcome
  • (00:11) - Understanding Upstream Contributions
  • (00:23) - Lynn's Background and Expertise
  • (01:05) - The Value Pricing Dilemma
  • (01:21) - Client Communication Challenges
  • (02:45) - Media Engagement Strategies
  • (05:01) - Defining Client Needs and Goals
  • (08:08) - Crafting Effective Messaging
  • (14:32) - Measuring Success and Impact
  • (20:42) - Leveraging Media Coverage for Nonprofits
  • (21:26) - Budget Autonomy of Communications Directors
  • (22:41) - Crafting Compelling Stories for Donations
  • (24:33) - Exploring Budget Scenarios for Media Hits
  • (26:03) - Creative Strategies for Media Attention
  • (26:58) - Evaluating the Impact of Media Hits
  • (29:21) - Developing a Comprehensive Media Strategy
  • (31:35) - Reverse Engineering Media Success
  • (38:40) - Thinking Beyond Traditional Roles
  • (42:35) - Conclusion and Final Thoughts

    • Lynn's Links:

    Lynn on LinkedIn » https://www.linkedin.com/in/lynnsafranek/


    ----

    Do you have questions about how to improve your business?

    Things like:

    • Value pricing your work instead of billing for your time?
    • Positioning yourself as the go-to person in your space?
    • Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?

    Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.


    Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.

    To book your one-on-one coaching call, go to:

    https://jonathanstark.com/call

    I hope to see you there!

    ...more
    View all episodesView all episodes
    Download on the App Store
    Ditching HourlyBy Jonathan Stark
    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    54 ratings

    More shows like Ditching Hourly

    View all
    The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

    The Tim Ferriss Show

    16,117 Listeners

    Conversations with Tyler by Mercatus Center at George Mason University

    Conversations with Tyler

    2,453 Listeners

    Startups For the Rest of Us by Rob Walling

    Startups For the Rest of Us

    703 Listeners

    The a16z Show by Andreessen Horowitz

    The a16z Show

    1,087 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,265 Listeners

    Founders by David Senra

    Founders

    2,169 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,454 Listeners

    REWORK by 37signals

    REWORK

    210 Listeners

    The Futur with Chris Do by The Futur

    The Futur with Chris Do

    859 Listeners

    My First Million by Hubspot Media

    My First Million

    2,653 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,545 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    9,932 Listeners

    Deep Questions with Cal Newport by Cal Newport

    Deep Questions with Cal Newport

    1,328 Listeners

    AI and I by Dan Shipper

    AI and I

    33 Listeners

    David Senra by Scicomm Media

    David Senra

    134 Listeners