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Gone are the days when traditional gatekeepers like Vogue held all the power. In today's fast-paced world, social media has empowered consumers and brands, giving everyone megaphones to amplify their voices. John Cafarelli, the visionary founder of Ernest Supplies and esteemed COO of Beauty Matter, vividly remembers the early days of establishing a beauty brand when formulation was far from accessible, white labeling was an emerging concept, and the health and wellness trend had yet to take center stage. John was at the forefront, leading the charge by introducing one of the first lifestyle-driven beauty pouches to hit the shelves, redefining luxury. As a creative, there's nothing quite like the exhilaration of seeing your product proudly displayed on store shelves or adorning someone's shower at a party. Get ready to squeeze every last drop of wisdom from this episode!

We'll talk about:

• How luxury transforms and transcends consumers’ perspectives 
• The power of persistence: how a “no” simply means “try another way”
• From followers to gatekeepers: the role of social media influencers in the transformation of the beauty industry
• The future of independent beauty brands 
• How to break beauty barriers and thrive in a dynamic industry as an outsider

For more information, visit Ernest Supplies’s website.

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Get ready for an unmissable episode of Coffee N5! Lara Schmoisman hosts the new owner of Atacama Home, Julia Camara Calvo. This business owner is just as unique as the beautifully Latin American pieces in the store and has a secret weekend gig that you’ll never guess! Join us on this exhilarating journey driven by the passion for telling the true story of Latin American home design, piece by piece.

We'll talk about:

• The driving force behind Atacama reveals authentic Latin American home decor. 
• Learn the power of storytelling through connections and passion. 
• The different mindset for running someone’s business to actually owning the business.
• Learn how to trust your instincts as a business owner, even if mistakes follow. 
• How to triple your marketing efforts by leveraging the power of trade associations and communication organizations.

For more information, visit Atacama Home’s website.

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Ever wondered how we make decisions without knowing why? Prepare for an exhilarating ride into the world of marketing instinct! Tune in to Coffee N5 as Lara Schmoisman and Riviter's co-founder and CEO, Andi Govindia, unravel the mind-boggling world of visual predictive intelligence. Prepare to be astounded by how this cutting-edge technology transforms into the ultimate ally for brands, guiding them to their perfect market niche. Don't miss this episode as we reveal how trendsetting visual predictions revolutionize research, captivate generations, and spark electrifying conversations. Get set to be utterly amazed!

We'll talk about:

• How to use predictive intelligence while launching your brand.
• When is the right time to invest in predictive analysis? 
• Reach the consumer beyond your audience with predictive intelligence.

For more information, visit Riviter’s website.

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Follow our host Lara Schmoisman on social media:

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Get ready to accessorize your fashion knowledge! Tune in to Coffee N° 5 with Lara Schmoisman and Karen Giberson, President and Editor in Chief of the Accessories Council. Together, they explore the business side of accessories, from the allure of "made in Italy" to the secrets of successful marketing strategies and fashion or function purchases. Karen shares insider tips and tricks for those thinking about launching their own line of fashion accessories and shares the benefits of big-box retail and why DTC just works better. Tune in and learn how hiring a consultant can help you navigate the ever-changing fashion industry and technology landscape. Don't miss out on this exciting conversation!

We'll talk about:

• Learn why Networking is such a powerful tool in fashion.
• Understand why fashion historically is not marketed on tv.
• Transparency in your supply chain is a must-have for your brand story.
• Why margins will help you transition from DTC to retail.
• Why major retailers look for brand longevity.

 For more information, visit the Accessories Council’s website.

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Join us for a captivating episode of Coffee N5 as we delve into the awe-inspiring story of Lana Kerr, the tenacious CEO of CO2LIFT, and explore the fascinating and unexpected connection between skincare and your sex life. Discover how she built a successful business by attracting the best and brightest minds to her team. Get ready for valuable insights and practical tips on creating a dream team that will take your business to new heights. This is an episode you won't want to miss! Their CO2Lift gel has been clinically proven to lift and rejuvenate the skin. That's right - proven! 

Lana Kerr shares why rigorous clinical trials ensure her customers get exactly what they were promised. This episode will offer you a fresh and exciting perspective on how to turn a revolutionary idea into a game-changing reality.

We'll talk about:

• How to change your go-to-market strategy when the demand changes
• Learn the benefits of wearing all the hats in your own business 
• How to adapt your go-to-market strategy when the demand changes
• How to keep a good team motivated with buy-in
• Why skincare down there is rarely talked about

For more information, visit CO2Lift’s website.

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Are you ready to get your caffeine fix and dive into the world of PR like never before? On the latest episode of Coffee N° 5, Lara Schmoisman hosts the one and only Anje Collins, the ultimate boss lady behind the online community Women in the PR, Coco Blue Shoes, and Fashion Assembly. Try to stay up with this serial entrepreneur as she takes us on an inspiring ride into the world of PR and explains how to perfect your pitch without using AI (that's right, those good old-fashioned human skills!). Anje and Lara share their expertise and reveal why trial and error is the name of the game in the PR world.

We'll talk about:

• Why budgeting and the ROI on gift-giving are absolutely necessary!
• The egos behind editors and journalists of today (and why you still need them)
• Basic steps to building your own network without any clients
• How to leverage social media to launch an unknown brand with no budget
• Why starting in one niche and narrowing the focus is the key to unlocking your PR success

For more information, visit Women in PR’s website.

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• Recognizing when to hire team members strategically who will stick with you and help your brand thrive
• Rejecting two Shark Tank offers and fundraising like a pro
• Customer-based branding and resilient mindset branding can be more powerful than a big budget

For more information, visit Nopalera’s website.

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Follow our host Lara Schmoisman on social media:

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It's time to dive into the glamorous (yet controversial) world of plastic surgery! In this jaw-dropping episode, I get the inside scoop with none other than Michelle Emmick, best-selling author of Blue-Collar Beauty and Confessions of a Plastic Surgery Coach and co-founder of Ask Us Beauty Magazine. 

With 20 years of experience in the medical aesthetics field, Michelle spills the beans on how her purpose-driven platform is revolutionizing the industry with a mission to educate, empower, and inspire to make informed decisions that unleash the true beauty within.

We'll talk about:

• How a marketing budget can mislead the plastic surgery consumer
• Discover plastic surgery red flags to look out for from a 20-year expert
• Why plastic surgery costs vary between doctors
• The importance of scheduling several consultations before plastic surgery

For more information, visit Ask Us Beauty’s website.

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In this episode, we sit down with CEO of Formula Botanica and expert beauty scientist Lorraine Dallmeier to unlock the secrets of launching a successful beauty brand. From concept to retail, Lorraine shares valuable insights on how to identify your target audience and why this is crucial for the success of your product. Learn how to get started with formulated classes and how to create a winning beauty brand on a shoestring budget.

Tune in as Lorraine shares tips on packaging, marketing, and launching and reveals how her company has helped over 18,000 students formulate their own beauty products.

We'll talk about:

• Why launching a beauty brand doesn't require a big budget
• How to stand out with lower-priced launch packaging
• The difference between following a recipe and becoming a formulator
• How to start selling DTC to big retail

For more information, visit Formula Botanica’s website.

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How do you stand out in the beauty industry today?  In this episode of Coffee N°5, we welcome Emily Yeston, blogger and co-founder of French beauty brand Doré, to talk about storytelling, innovation with intention, and how simple can still be effective. What’s the rush of launching many products when you can have a few high-quality products that the beauty industry needs? 

Tune in and discover how the modern French beauty brand's approach to beauty is helping people achieve the golden glow effortlessly.

We’ll talk about:

• Why beauty doesn’t need to be complicated
• The power of storytelling to build a brand
• Why quality matters in the beauty industry today 
• Expanding your DTC beauty brand intentionally

For more information, visit Doré’s website.

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Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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Twitter: @LaraSchmoisman

Support the show

Like and review the podcast on Apple Podcasts.

Support the show