Cold Call

Esusu launched in 2018 with a rotational savings product and continued growing their fintech startup in late 2019 with Esusu Rent, a rent reporting tool that enables renters to improve their credit scores. In March 2020, co-founders Abbey Wemimo and Samir Goel were working to determine how best to scale Esusu to advance their mission of promoting financial inclusion in the U.S.

Harvard Business School assistant professor Emily Williams discusses how the two co-founders decided how to allocate resources and scale their business in the case, “Esusu: Solving Homelessness Backwards.”

In the wake of George Floyd’s killing and widespread protests for social justice in the United States, OneTen was formed by a coalition of 40 large companies to address the disparity in job opportunities for African-Americans without four-year college degrees. Their goal was to provide one million jobs in 10 years. But in order to do that, OneTen had to analyze the underlying problems and formulate recommendations for both system-level problems and those that manifest themselves at an organizational level.

Professor Kash Rangan and OneTen CEO Maurice Jones discuss OneTen’s approach in the case, “OneTen: One Million Opportunities in Ten Years.”

Corruption is as old as humanity, with cases documented as far back as the Egyptian dynasties. While the World Bank estimates that international bribery exceeds $1.5 trillion annually, the larger and more subtle effects of corruption on economies and populations is incalculable.

Harvard Business School professors Geoff Jones and Tarun Khanna explore how corruption uniquely affects business in emerging markets, and why it should be addressed by the public and private sectors in their case, “Corruption and Business in Emerging Markets,” and companion video interviews with more than 100 iconic entrepreneurs in emerging markets.

THE YES, a shopping app for fashion brands, uses a sophisticated algorithm to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. After launching the app in 2020, the founders must decide whether to continue developing the algorithm to deliver on the company’s customer value proposition or to focus their resources on new customer acquisition, with the idea that more users on the app would improve the algorithm’s performance.

Harvard Business School senior lecturer Jill Avery and THE YES co-founder and CEO Julie Bornstein to discuss this make-or-break dilemma in the case, THE YES: Reimagining the Future of e-Commerce with Artificial Intelligence (AI).

This episode was recorded live at Harvard Business School on March 30, 2022.

Community Solutions is a nonprofit founded in 2011 by Rosanne Haggerty, with the ambitious goal of ending chronic homelessness in America. Its “Built for Zero” methodology takes a public health approach, helping communities across the U.S. use better data collection and outreach to improve government processes and piecemeal solutions.

In 2021, Community Solutions was awarded a $100 million grant from the MacArthur Foundation, and Haggerty and her team had to decide how to prioritize projects and spending to maximize the grant’s impact. For instance, should they continue to focus on unhoused veterans or expand their work to include families and youth in need of housing?

Harvard Business School senior lecturer Brian Trelstad discusses Haggerty’s approach in his case, Community Solutions.

From 1997 to 2012, Scott Tucker built a nationwide network of payday lending businesses, becoming a pioneer in online lending along the way. Many of his borrowers could not access credit from commercial banks and depended on payday loans as a financial lifeline to cope with emergency expenses. But in 2012 federal prosecutors indicted Tucker on several criminal charges that he violated disclosure requirements. He was later convicted on 14 charges, including racketeering, misleading disclosures, and fraud.

Harvard Business School associate professor Aiyesha Dey discusses how the case, “Scott Tucker: Race to the Top,” examines the role of individual leaders in the corporate governance system, as well as their responsibility for creating a positive corporate culture that embodies ethics, self-restraint, and a commitment to serve.

Pixel, started in 2014, helps facilitate open talent and crowdsourcing for Deloitte Consulting client engagements, to access specific expertise, collaborate to develop new products and insights, and to design, build, and test new digital assets.

But while some of Deloitte’s principals are avid users of Pixel’s services, uptake across the organization has been slow, and in some pockets has met with deep resistance. Balaji Bondili, head of Pixel, must decide how best to grow Deloitte Consulting’s use of on-demand talent, as consulting companies and their clients face transformative change.

Harvard Business School professor Mike Tushman discusses Deloitte’s challenges in pursuing this new approach to consulting in his case, “Deloitte’s Pixel: Consulting with Open Talent.”

Etsy, the online seller of handmade goods, was founded in 2005 as an alternative to companies that sold mass-manufactured products. The company grew substantially but remained unprofitable under the leadership of two early CEOs.

Ten years later, Etsy went public and was forced into a new arena, where it was beholden to stakeholders who demanded financial success and accountability. Unable to contain costs, the company was almost bought out by private equity firms in 2017 – until CEO Josh Silverman arrived with a mission to save the company financially and, in the process, save its soul.

Harvard Business School professor Ranjay Gulati discusses the purpose-driven turnaround Silverman and his team led at Etsy – to make the company profitable and improve its social and environmental impact – in the case, “Etsy: Crafting a Turnaround to Save the Business and Its Soul.”

The France Telecom case series follows the evolution of the organization from a national telephone monopoly to a private company facing severe challenges. These included a lessening competitive advantage, with the advent of mobile carriers and competition from other countries, as well as a workforce that was much larger than needed and included many civil servants, making it difficult to reduce headcount.

As increasing pressure mounted internally to make changes and 22,000 jobs were lost between 2006 and 2009, the culture at France Telecom shifted from one where employees were proud to work to one where the physical and mental wellbeing of some employees became increasingly fragile. Did corporate leaders push employees too far, creating unacceptable levels of stress and unhappiness?

Harvard Business School professors Cynthia Montgomery and Ashley Whillans discuss some fundamental tensions between the pressures and benefits of capitalism, the responsibilities of management, and the day-to-day and long-term impacts on employee well-being in the case series, “France Telecom: A Difficult Restructuring.”

This episode discusses suicide. If you or someone you know is having thoughts of suicide, please use the resources below to seek help.

AptDeco, a peer-to-peer marketplace for used furniture in the New York City area, was growing rapidly in the massive $120 billion furniture market, despite its complexity and high costs. Co-founders Reham Fagiri and Kalam Dennis were considering different options to scale the business, including converting sellers into buyers and vice versa, finding superusers to fuel the supply for their platform, expanding to new markets, and rebranding with a sustainability focus.

Harvard Business School associate professor Ayelet Israeli and AptDeco co-founder Kalam Dennis discuss the best way to scale the business in the case, “AptDeco: Circular Economy Furniture Marketplace.”