Can a long-established medical premise actually be a new trend? Avi Kulkarni, Senior Vice President of Health Sciences at the IT services and consulting company Cognizant, says the patient needs to be “the center of the universe,” and also describes how innovation and risk-taking are “cold, hard business logic.” Tune in for Avi’s straightforward healthcare and business assessment.

Tune in to learn:

• What makes Cognizant such a healthcare innovator (11:30) 
• The role marketing plays in healthcare advancement and expansion (13:25)
• The challenge of risk tolerance (23:10)
• What healthcare will look like in five years (39:33)

Mentions:

• “Why Tech Marketing Leaders Are Racing To Sponsor Formula 1”
•  “Preventive Healthcare Compliance Monitoring Is A Risk Change Agent”

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