In this episode of the Simple and Smart SEO Show, I chat with Edwin Romero, an SEO expert I met at Brighton SEO in San Diego. 

We explore several key aspects of SEO:

• The importance of targeting high-intent, long-tail keywords over high-volume, short-tail ones to boost conversions. 
• The necessity of personalized SEO strategies and a deep understanding of customer needs.

Our discussion extends to the intricacies of website migrations, including:

• meticulous planning, 
• effective redirects, 
• and their impact on SEO. 

Edwin offers valuable insights on various e-commerce platforms like Salesforce Commerce Cloud, Shopify, and Magento, highlighting their unique features and the challenges associated with their migrations.

We also explore Edwin's dual role in managing his independent SEO consultancy alongside his family's import business. He shares how he balances these responsibilities with caring for his growing family and mental health.

Connect With Edwin
Website
Linkedin
Out of Office Chat Podcast


Notable Moments
0:00 Strategic SEO and Business Growth: Lessons and Tips w/ Edwin Romero
00:41 Introduction and Guest Welcome
01:04 Edwin Romero's Background in SEO
01:16 Specialization in Salesforce Commerce Cloud
02:10 Balancing SEO Practice and Family Business
03:45 Understanding Salesforce Commerce Cloud
05:57 Exploring Magento and Website Migrations
08:24 Planning a Successful Website Migration
14:10 Pragmatic SEO Approach
15:56 SEO and Conversion Optimization
17:14 The Out of Office Podcast
17:22 Creative Outlets and Podcasting
17:38 Balanci

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Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.

Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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