Wharton Professor of Marketing Peter Fader joins Wharton Business Daily to talk about his new book, The Customer-Base Audit. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Wharton Professor of Marketing Peter Fader joins Wharton Business Daily to talk about his new book, The Customer-Base Audit. Hosted on Acast. See acast.com/privacy for more information.

Wharton Professor of Marketing Peter Fader joins Wharton Business Daily to talk about his new book, The Customer-Base Audit. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Companies Need a Deeper Dive to Better Understand Who They Serve: Here's Why

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. Hosted on Acast. See acast.com/privacy for more information.

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Companies Need a Deeper Dive to Better Understand Who They Serve: Here's Why

Companies Need a Deeper Dive to Better Understand Who They Serve: Here's Why

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