In this episode, Matt Dixon, co-founder of DCM Insights, explores how Company Values Define Culture and shape leadership within professional services. DCM Insights No.112 on the 2025 Inc. 5000 list. Matt Dixon underscores the role of 'a force of ideas' and 'a spirit of generosity' in building strong, values-driven teams. Matt also addresses the unique challenges faced by non-traditional salespeople in fields like law and consulting, while highlighting the transformative impact of AI in sales. Drawing parallels between effective sales and leadership, he stresses the importance of empathy and value-added relationships. The conversation wraps with powerful insights on how shared values not only define culture but also drive performance, productivity, and long-term success.