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People with confidence and conviction truly believe that what they do matters, no matter their line of work. For that confidence to translate into success, there must be passion and a sense of purpose for what you do. John Kaplan explains why sellers like you need to tap into the belief that your job matters, and he shares what you can do to have the confidence and conviction to be elite.
Here are some additional resources:
Sales Best Practices: Attach to the Biggest Business Problem
Overcoming Sales Challenges: Change the Decision Criteria
How to Improve Qualification in Your Sales Organization


Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.