Construction Genius | Construction Leadership

Transform your marketing by embracing human flaws and crafting pivot stories that captivate hearts, build trust, and redefine success. In this episode, Mike Synder, partner at Raptor USA and co-author of The Great Marketing Lie, discusses approaching marketing with a unique perspective—how embracing human flaws and the art of storytelling can lead to powerful transformations in your business strategies. He reveals the secrets of building trust through transparency, even in industries like construction where perfection is paramount. He explores the art of articulating the pivot and how recognizing and addressing unexpected challenges can enhance your brand and captivate your audience. He also discusses the pivotal role of culture in shaping your marketing approach, and how it can define your reactions in times of crisis. And all those are just some of what he covers today, so don't miss out. Tune in now and transform the way you approach marketing.

Building a resilient construction business is not about surviving the storm, it's about managing cash and crews to thrive through any challenge, even a recession. In this episode, Scott Peper joins us to discover the challenges and opportunities faced by the construction industry, especially in the turbulent waters of a recession. Scott explores the survival strategies needed for construction businesses, big or small, to weather a financial storm and venture afloat when facing a recession. He explains why cross-training your teams across various services is a vital aspect of business resilience. He also lists down the dos and don'ts when managing financial crises in construction, from the risks of taking new debt to the importance of having cash reserves. Scott plugs in his book, "The Big Book of Cash Flow," which helps understand the financial side of your construction business. Uncomplicated, informative, and full of practical advice, it's a must-read for anyone looking to strengthen their financial acumen in construction. Tune in now and learn how to keep your construction business afloat, no matter the weather.

Buy Eric's Book: Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

Get Coaching with Eric:

www.constructiongenius.com/contact

Business can be an opportunity to help bring change, that is, if you know where to focus. This is where the triple bottom line principle comes in, and our guest today lives it to the last letter. In this episode of Construction Genius, Jonathan Orpin, founder of New Energy Works and Pioneer Millworks, shares how people, planet, and profit form the heart of his entrepreneurial journey. He talks about his experience in the green building movement, the importance of making a positive impact, and his unique approach to attracting the right people to his companies. Jonathan shares insights on balancing the needs of people, the planet, and profit, as well as the challenges and rewards of transitioning to a 100% ESOP company. Discover the secrets of building a sustainable business and inspiring change in the world with Jonathan and his recommendation for a killer restaurant in Portland. Tune in!

No one is perfect, and everyone is bound to commit mistakes in the workplace. But you'll see a difference when you have a Safety Cop, securing a safe place to fail. Rod Courtney, a Certified Safety Technician, brings us The 8 Habits of a Highly Effective Safety Culture to guide organizations in establishing a safety culture. In this episode, Rod's wisdom will help employees to fail safely in the business because failure is inevitable. He also identifies the ten forms of energies that cause death in a work-related fatality. Let's join Rod in today's conversation and learn how we can help create a safe space to fail in our job.

LinkedIn: https://www.linkedin.com/in/rod-courtney-chst-cusp-wcls-89612066/

The 8 Habits of a Highly Effective Safety Culture: Powerful Lessons in Human Performance: https://www.amazon.com/Habits-Highly-Effective-Safety-Culture/dp/1662926189

Facebook: https://www.facebook.com/rod.courtney

Blach Construction is rewriting the blueprint of Silicon Valley, marrying design-build expertise with prefab innovation to redefine how we build our future. In this episode, we sit down with Dan Rogers, President of Blach Construction, a pioneering force in the world of design-build and prefab innovation. Dan is here to reveal the secrets behind Blach Construction's meteoric rise and its commitment to revolutionizing the construction landscape. From the fusion of design-build and prefab innovation to adapting to industry trends, Dan covers everything relevant about Blach Construction in this evolving world of technology. More than that, Dan also shares the shift of focus to solution-making, ensuring the right cultural fit when hiring, and a unique approach to leadership that might make all the difference. Join us in exploring the transformation and innovation of Silicon Valley and stay ahead in the game.

It is easy to depend on your gut feeling when hiring people into your team, but you cannot always do that. Joining Eric Anderton is Jonathan Porter-Whistman, CEO of PerceptionPredict.ai and WhoHire.com, who debunks the biggest myths of intuition surrounding the most common hiring practices. Jonathan explores the high risks of recruiting incompatible talent if you fail to understand the correlation between data-driven approach and human intuition. He also unveils the dysfunctions of high-performing individuals and challenges conventional wisdom about what makes a good fit for your team. Start making better hiring decisions backed by data by listening to this episode.

Buy this book - Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T

Jonathan's Book- The Sales Boss: https://www.amazon.com/Sales-Boss-Secret-Training-Managing/dp/1119286646

Your brand identity is your unique claim of distinction. Therefore, you and your entire team must have clarity on how you want to present it to your target market for it to be truly meaningful and impactful. Eric Anderton chats with Tim Leon, President of Geile/Leon Marketing Communications, about the many things to consider when establishing and maintaining a consistent brand identity. Tim explains how to effectively communicate brand positioning and promise to both clients and employees, making it relevant and relatable. He talks about holding branding sessions to constantly improve your messaging and sales strategies. Tim also tackles the nine triggering events that signal a need for a complete rebranding to avoid getting left behind by your competitors.

No one dislikes consistent sales in their business. But what makes successful sales consistent in construction? Today, ripping off the walls behind his secrets in sales, Neil Rogers, the author of Bar Tips: Everything I Learned in Sales, I Learned Behind the Bar, explains the importance of having and defining the sales process. He also shares the simple steps to consistent sales success in construction. He also identifies some practices in bringing business development. Don't miss this opportunity to learn how to get consistent sales success today!

Neil's Book: Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar https://www.amazon.com/Bar-Tips-Everything-Needed-Learned/dp/B0BZ1V85T1

Facebook: https://www.facebook.com/authorneilrogers

Instagram: https://www.instagram.com/authorneilrogers

TikTok: https://www.tiktok.com/@authorneilrogershttps://www.youtube.com/channel/UC6C_rB34QvfPpZkB67fzkqQ

Twitter: https://twitter.com/NeilRogersTips

LinkedIn Handle: https://www.linkedin.com/in/neil-p-rogers-cas-68a4a22

Your genius is something you do better than other people. Identifying it is vital in your business because it brings so much value. In this episode, host Eric Anderton flies solo to bring light on how you, as a construction business owner, uncover, embrace, and leverage your unique genius. Only by doing that can you influence your company's success, taking it to newer heights. From mindset shifts to making the commitment to fully embrace your genius, Eric gives us a show you won't want to miss. Begin your journey to success with this episode!

Are you the President of a Commercial Construction Company? Interested in Executive Coaching? Book in a short call with Eric to chat about how he can help: https://10minuteswitheric.youcanbook.me

Buy the ONE book every construction leader must read. Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/

Unlock the true potential of your construction business!

Maximize your construction business potential by mastering hiring and management, leading with purpose, and turning networking events into growth opportunities. In this episode, we have David Hernandez, head of U.S. operations for Elecosoft, explore three crucial topics that can revolutionize your approach to growing your construction business. First up, he tackles the art of hiring and managing business development professionals. He discusses how to identify top talent, conduct effective interviews, and create a winning team that drives your company's success. Next, we shift gears to discuss essential aspects of leadership: delegation and time management. David shares the key strategies that effective leaders implement to maximize productivity, delegate tasks efficiently, and streamline their workflow. Finally, David unveils the hidden potential of networking events. Say goodbye to awkwardly standing in the corner, nursing a beer, and hello to making genuine connections that benefit your business. He explains how being curious and intentional turns networking events into chances to build partnerships, generate leads and expand your network. So, grab your hard hat and get ready to dive deep into the world of business development and leadership. Tune in to this captivating conversation with David Hernandez!

Buy the one book every construction leader must read: www.ConstructionGeniusBook.com

If you purchase 10+ copies for you and your leaders, I'll conduct a free Q&A session via Zoom for your team. In addition, I'll teach your team a vital framework that will help them get better at building and leading a team. I normally charge $2,000 for a session like this. Purchase 10 copies, and I'll do it for you for FREE. Get your copies today!

Joe's BBQ: http://www.joesbbq.com