Business can be an opportunity to help bring change, that is, if you know where to focus. This is where the triple bottom line principle comes in, and our guest today lives it to the last letter. In this episode of Construction Genius, Jonathan Orpin, founder of New Energy Works and Pioneer Millworks, shares how people, planet, and profit form the heart of his entrepreneurial journey. He talks about his experience in the green building movement, the importance of making a positive impact, and his unique approach to attracting the right people to his companies. Jonathan shares insights on balancing the needs of people, the planet, and profit, as well as the challenges and rewards of transitioning to a 100% ESOP company. Discover the secrets of building a sustainable business and inspiring change in the world with Jonathan and his recommendation for a killer restaurant in Portland. Tune in!