Consulting Mastery

Consulting Mastery

By Karie Miller & Ahmad MunawarBusiness
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Consulting Mastery episodes

  • Consultant's journey with Jim Taylor

    Ever wondered how a single consulting client could transform into a thriving multi-faceted business empire? Jim Taylor started with just one accidental restaurant client during the pandemic, and within 3 years built a specialized labor cost management consultancy, a massive content platform, lucrative strategic partnerships and even opened his own restaurant as a testing ground. In this episode, Jim reveals exactly how he did it - and how you can too, even if you're just getting started with your first client.

    Show Notes:
    - How Jim turned an "accidental" first client into a 6-figure consulting practice by identifying a massive gap in the restaurant industry
    - The devastating revenue drop that forced Jim to completely reinvent his business model (and the surprising solution that changed everything)
    - Why getting called "Canada's restaurant labor cost management expert" was a turning point - and how it happened
    - The counterintuitive content strategy that helped Jim land clients who never liked or commented on his posts
    - How Jim accidentally discovered a lucrative revenue stream by talking to people who would "never be clients"
    - The real reason Jim opened his own restaurant (hint: it wasn't to make money from the restaurant)
    - Why Jim says "restaurant people aren't on LinkedIn" is dead wrong - and his sneaky strategy to reach decision makers

    40 min
  • The power of the waitlist

    Ever wonder why that packed restaurant feels more appealing than the empty one next door? We'll tell you why - and more importantly, how this same psychology can transform your consulting business. Right now, you're probably trapped in the feast-or-famine cycle, scrambling between client work and prospecting. But imagine having a waitlist of eager clients willing to pay premium rates. In this episode, we reveal why consultants sabotage themselves by staying "available," and share the exact mindset shift that'll help you build a pipeline of high-value clients who see you as the in-demand expert you truly are.

    Show notes:

    • Discover why being "too busy" for new clients actually attracts better opportunities and higher fees

    • Learn how the "busy restaurant effect" applies to consulting (and why you're probably doing the opposite)

    • The counterintuitive reason why building your pipeline during peak busy times is crucial for sustainable growth

    • Why having a waitlist transforms client perception and lets you become the "bouncer" of your own business

    • How scarcity psychology can help you raise your rates without pushback from clients

    • The mindset shift that breaks the feast-or-famine cycle once and for all (it's simpler than you think)

    • Why clients who wait for your services are more likely to get better results and satisfaction

    • 18 min
    • Why your marketing tactics are failing

      We see it all the time - ambitious consultants diving straight into tactics, burning precious time and money on websites, LinkedIn profiles, and content creation... only to realize they built everything on shaky ground. In this episode, we reveal why rushing into action is killing your marketing efforts, even when your instincts tell you to "just get started." Through real stories and hard-won lessons, we'll show you the crucial step most consultants miss and give you a clear path to building marketing that actually works.

      Show Notes:

      Why your instinct to "take action" might be sabotaging your success

      The expensive mistake of building a website too soon (and when you should actually create one)

      What George Orwell's surprising research method teaches us about understanding our market

      The hidden reason your marketing messages aren't connecting (even when you think you know your audience)

      Why changing your LinkedIn profile every month is a sign of a deeper problem

      How to know when you're actually ready to start marketing (instead of just guessing)

      The strategy review framework we use to test if clients are ready for implementation

      19 min
    • How to find your focus

      In this episode, we break down the surprising reason why consultants keep falling short of their goals. Using principles from manufacturing and real-world consulting examples, we reveal why working harder isn't the answer and show you exactly where to focus instead. We'll challenge your assumptions about what's really holding your business back and give you a practical framework for achieving breakthrough results. If you've ever wondered why your consulting business isn't growing as fast as your expertise, this episode is for you.

      Show Notes:

      • Why do smart, hardworking consultants keep missing their targets?

      • The counterintuitive truth about why most business improvement efforts fail

      • What manufacturing plants can teach us about consulting success

      • The fatal flaw in how most consultants approach business growth

      • Why having the best solution might be hurting your business

      • The surprising reason big consulting firms often outperform boutique firms

      • What happens when you solve the wrong problem really well?

      • The hidden cost of being a technical expert

      • Where most consultants waste their improvement efforts

      • The real reason you "don't have enough time"

      • Why hiring agencies might be making things worse

      • One simple exercise that reveals your true business bottleneck

      • 27 min

      About Consulting Mastery

      From the publisher's feed

      Welcome to Consulting Mastery, where we help B2B consultants master the business of consulting. Join us as we explore the art of delivering outstanding client value, earning a higher income, and…

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