Duped: The Dark Side of Online Business

Consumer Caution: Understanding the Risks of Payment Plans in Online Business


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Have you ever bought something on a payment plan and quickly realized you’re unsatisfied, but there’s no way out?

The fact is, not all payment plans are created equal. While they can be an excellent way to pay for something over time, the flip side is that they can also be weaponized by celebrity entrepreneurs and used to handle sales objections. 

So, what risks should you, the consumer, know about before buying a course or program using a payment plan? 

In this episode, we’re equipping you with the knowledge to make informed decisions about what you buy and how you pay for it. 

We discuss:

  • The pros and cons of payment plans.

  • How payment plans can be weaponized to handle objections.

  • How much is a reasonable markup on a payment plan?

  • The possible pitfalls of extended payment plans.

  • Why incentives for paying in full can be problematic.

  • How third-party payment services can make payment plans more questionable.

  • Questions to ask before you buy.

For detailed show notes and links to everything mentioned in this episode, please visit duped.online. For more Duped, including monthly bonus episodes, join the Patreon.

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Duped: The Dark Side of Online BusinessBy Michelle Mazur and Maggie Patterson

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