Content, Briefly

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.

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Timestamps:

00:00 Intro02:37 Who is Emily Triplett Lentz?02:56 Emily’s background.03:49 Calendly's journey from startup to enterprise.05:19 Balancing PLG and sales-led motion simultaneously.06:30 Calendly's content strategy.09:21 Rethinking content amid challenges.11:44 Calendly’s team structure and operations.14:39 Creator-led distribution.17:00 Content verticalization & cross-team collaboration.21:06 Internal & external content creation.22:34 Important metrics for evaluating content performance.23:53 The role of product marketing in PLG motions.25:26 Communication tools for team collaboration.26:59  Content prioritization and OKRs.28:19 Balancing new and existing content.30:40 Example of a successful content piece.33:10 Personal reflections on scheduling links.35:23 Calendly's AI summit.39:31 Learn more about Emily and Calendly and get in touch.40:16 Outro

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Useful Links:

Calendly Website: https://calendly.com/Emily's notes from the AI Summit: https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharingEmily on LinkedIn: https://www.linkedin.com/in/emilytriplettlentz/

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Stay Tuned:

► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco

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