Content, Briefly

On episode #30, Jimmy speaks with Mel Yap  from MNTN. They discuss:

- Why MNTN doesn't rely on any single marketing channel- How mastering tools has become a career advantage- Why the content team meets weekly to look at metrics- How Mel balances content creation, email marketing, team mangement and more

👉 You can check out Mel Yap's personal site here: https://www.mellieyap.com/

👉 You can follow Mel Yap  on LinkedIn here: https://www.linkedin.com/in/melissayap/

👉 You can learn more about MNTN here: https://mountain.com/

On episode #29, Jimmy speaks with Ash Read from Frontcourt Studio. They discuss:

- How Ash turned his side project into a full-time gig and then an exit- What B2B sites can learn from niche media sites like Living Cozy- The importance of learning tools (like Webflow) to maximize your own ability to GSD- How to prioritize content when you have tons of ideas

👉 You can follow Ash Read on LinkedIn here: https://www.linkedin.com/in/ash-read/

👉 You can learn more about Frontcourt Studio here: https://www.frontcourt.studio/

On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss:

- Aaron's low-volume, high-impact content approach- Why he only measures data points with a dollar sign in front of them- Recart's unique SaaS + service model- Lessons learned from four years at "the mothership" (aka Shopify)- How he landed a byline in the New York Times

Here's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions: https://hookedonwritinghooks.com/

👉 You can follow Aaron Orendorff on LinkedIn here: https://www.linkedin.com/in/aaronorendorff/

👉 You can learn more about Recart here: https://recart.com/

On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss:

- How to convert 510,000 users into paying customers- What B2B marketers can learn from B2C (and vice vers`a)- Ideas for using social media more effectively- Lia's advice on career development

👉 You can follow Lia Zneimer on LinkedIn here: https://www.linkedin.com/in/liazneimer/

👉 You can learn more about Teal here: https://www.tealhq.com/

On episode #26, Jimmy speaks with Mark Rogers from Freshpaint. They discuss:

- What strategy *actually* means and how to create one- Why Mark tackled small wins in his first month on the job- The reasons SEO isn't a priority for Freshpaint

👉 You can follow Mark Rogers on LinkedIn here: https://www.linkedin.com/in/markrogers88/

👉 You can learn more about Freshpaint here: https://www.freshpaint.io/

On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss:

- ELI5: What exactly is UX writing?- How Ashly approaches writing projects- How a career in content marketing prepared her for this new career- What content marketers can learn from UX folks

👉 You can follow Ashly Stewart on LinkedIn here: https://www.linkedin.com/in/ashstew7/

👉 You can learn more about Ogilvy here: https://www.ogilvy.com/

On episode #24, Jimmy speaks with Stewart Hillhouse from Mutiny. They discuss:

- Mutiny's long-term approach to building trust- Why Stewart eschews SEO in favor of an owned audience approach- Why he doesn't milk content or community for metrics

👉 You can follow Stewart Hillhouse on LinkedIn here: https://www.linkedin.com/in/stewarthillhouse/

👉 You can learn more about Mutiny here: https://www.mutinyhq.com/

On episode #23, Jimmy speaks with Jan Erik-Asplund from Sacra. They discuss:

- How to create content when it's the product- Using repeatable content formats to increase velocity- Programmatically repurposing long-form content into useful snippets- How to use publicly available to create novel content- How to find and use "golden nuggets"

You can signup for the free Sacra newsletter here → https://sacra.com/

Also, Sacra is hiring an Analyst → jobs.sacra.com

👉 You can follow Jan Erik-Asplund on LinkedIn here: https://www.linkedin.com/in/jasplund/

👉 You can learn more about Sacra here: https://sacra.com/

"On episode #22, Jimmy speaks with Nathan Ellering from SimpleTexting. They discuss:

- How Nathan approached his first 90 days on the job- How to ""pay the bills"" with SEO to free you up to try new things- Delivering on search intent without content- Why marketing teams need developer resources

Nathan also writes about marketing on his Medium blog: https://ellering.medium.com/

👉 You can follow Nathan Ellering on LinkedIn here: https://www.linkedin.com/in/nathanellering/

👉 You can learn more about SimpleTexting here: https://simpletexting.com/"

On episode #21, Jimmy speaks with Brianna Valleskey from Inscribe. They discuss:

- Brianna's process for training (and being trained by) sales teams- How her team supports a long and technical sales cycle- Why "booked sales calls" is her favorite content metric

👉 You can check our her personal website here: https://www.braveink.co/

👉 You can follow Brianna Valleskey on LinkedIn here: https://www.linkedin.com/in/briannavalleskey/

👉 You can learn more about Inscribe here: https://www.inscribe.ai/