On episode #34, Jimmy speaks with Kaleigh Moore from Lumen Ventures. They discuss:

- How she's built a business she loves running- How she secures great projects over and over again- Tips for diversifying income streams and chasing novelty

👉 You can follow Kaleigh Moore on LinkedIn here: https://www.linkedin.com/in/kaleighmoore/

👉 You can learn more about Lumen Ventures here: https://www.kaleighmoore.com/

On episode #33, Jimmy speaks with Nigel Stevens from OGM. They discuss:

- Why no one trusts B2B SaaS content- Why 80% of buyers still love Google- What content team should be doing in 2024

You can read the full report here: https://www.marketingog.com/survey

👉 You can follow Nigel Stevens on LinkedIn here: https://www.linkedin.com/in/nigel-stevens-67218068/

👉 You can learn more about OGM here: https://www.marketingog.com/

On episode #32, Jimmy speaks with Ty Magnin from Animalz. They discuss:

👉 You can follow Ty Magnin on LinkedIn here: https://www.linkedin.com/in/tylermagnin/

👉 You can learn more about Animalz here: https://www.animalz.co/

On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss:

- Why Greg believes video is the future of content (for real this time)- Why learning new skills has been so much fun- How video is taking content marketers back to their roots- What he learned doing content at scale at Shopify

You can read Greg's personal blog here: https://www.gregoryciotti.com/

👉 You can follow Greg Ciotti on LinkedIn here: https://www.linkedin.com/in/ciotti/

👉 You can learn more about Kapwing here: https://www.kapwing.com/

On episode #30, Jimmy speaks with Mel Yap  from MNTN. They discuss:

- Why MNTN doesn't rely on any single marketing channel- How mastering tools has become a career advantage- Why the content team meets weekly to look at metrics- How Mel balances content creation, email marketing, team mangement and more

👉 You can check out Mel Yap's personal site here: https://www.mellieyap.com/

👉 You can follow Mel Yap  on LinkedIn here: https://www.linkedin.com/in/melissayap/

👉 You can learn more about MNTN here: https://mountain.com/

On episode #29, Jimmy speaks with Ash Read from Frontcourt Studio. They discuss:

- How Ash turned his side project into a full-time gig and then an exit- What B2B sites can learn from niche media sites like Living Cozy- The importance of learning tools (like Webflow) to maximize your own ability to GSD- How to prioritize content when you have tons of ideas

👉 You can follow Ash Read on LinkedIn here: https://www.linkedin.com/in/ash-read/

👉 You can learn more about Frontcourt Studio here: https://www.frontcourt.studio/

On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss:

- Aaron's low-volume, high-impact content approach- Why he only measures data points with a dollar sign in front of them- Recart's unique SaaS + service model- Lessons learned from four years at "the mothership" (aka Shopify)- How he landed a byline in the New York Times

Here's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions: https://hookedonwritinghooks.com/

👉 You can follow Aaron Orendorff on LinkedIn here: https://www.linkedin.com/in/aaronorendorff/

👉 You can learn more about Recart here: https://recart.com/

On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss:

- How to convert 510,000 users into paying customers- What B2B marketers can learn from B2C (and vice vers`a)- Ideas for using social media more effectively- Lia's advice on career development

👉 You can follow Lia Zneimer on LinkedIn here: https://www.linkedin.com/in/liazneimer/

👉 You can learn more about Teal here: https://www.tealhq.com/

On episode #26, Jimmy speaks with Mark Rogers from Freshpaint. They discuss:

- What strategy *actually* means and how to create one- Why Mark tackled small wins in his first month on the job- The reasons SEO isn't a priority for Freshpaint

👉 You can follow Mark Rogers on LinkedIn here: https://www.linkedin.com/in/markrogers88/

👉 You can learn more about Freshpaint here: https://www.freshpaint.io/

On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss:

- ELI5: What exactly is UX writing?- How Ashly approaches writing projects- How a career in content marketing prepared her for this new career- What content marketers can learn from UX folks

👉 You can follow Ashly Stewart on LinkedIn here: https://www.linkedin.com/in/ashstew7/

👉 You can learn more about Ogilvy here: https://www.ogilvy.com/