Content, Briefly

On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss:

- How Jess markets, upsells and cross-sells a product with a ton of features- Why she's chosen to invest heavily in audio and video content- Her process for getting to know the customer- Why daily standups are the key to good team communication- How she achieved a 12x "content repurposing multiplier"

Jess runs a podcast of her own called "That's Marketing, Baby" which you can check out here → https://www.thatsmarketingbaby.com/

👉 You can follow Jess Cook on LinkedIn here: https://www.linkedin.com/in/jesscook-contentmarketing/

👉 You can learn more about Lasso here: https://www.lasso.io/

This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/

On episode #19, Jimmy speaks with Ben Bradbury from Workweek. They discuss:

- Workweek's talent-first approach to B2B content- Why empowering your writers and creators is so important- How to repurpose content for maximum impact- How to run virtual events that people will love

Ben runs of podcast of his own called "Subject Matter," which you can check out here → https://workweek.com/show/subject-matter/

This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/

👉 You can follow Ben Bradbury on LinkedIn here: https://www.linkedin.com/in/benbradbury/

👉 You can learn more about Workweek here: https://workweek.com/

On episode #18, Jimmy speaks with Kyle Kuczynski from MessageDesk. They discuss:

- How Kyle scaled content as a marketing team of one- Addressing thousands of use cases with limited resources- How to choose topics when there are infinite choices

This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/

👉 You can follow Kyle Kuczynski on LinkedIn here: https://www.linkedin.com/in/kyle-kuczynski/

👉 You can learn more about MessageDesk here: https://www.messagedesk.com/

This episode is brought to you by The Juice.

As marketers, we're constantly trying to stay up-to-date with the latest trends... algorithm updates, new social networks, distribution tactics, email best practices, and so much more.

And that's why we need "The Juice." With over 100,000 resources, The Juice is the ultimate content hub, specifically built for content marketers.

The Juice's curated recommendations introduce you to creators, brands, communities and more who can help you learn and grow as a marketer.

Plus, with The Juice's new feed and monthly email updates, you'll stay in the know without wasting time browsing through more content. You can even tailor your email digest to your preferences, so you'll only see stuff you're interested in.

If "time saved and knowledge-gained" sounds good to you, signup for a free account at https://app.thejuicehq.com/. We'll also leave a link in the show notes.

Thanks so much to the Juice team for their support of Superpath and this podcast. Hope you enjoy this episode!

On episode #17, Jimmy speaks with Lane Scott Jones from Zapier. They discuss:

- How Lane calculated a 454% content ROI for Zapier- How she grew the team from four to 20 people- How (and why) Zapier publishes 85 articles each month- How A.I. is speeding up the team's editing workflow

👉 You can follow Lane Scott Jones on LinkedIn here: https://www.linkedin.com/in/lanescottjones/

👉 You can learn more about Zapier here: https://zapier.com/

On episode #16, Jimmy speaks with Kristin Hillery from Voiceflow. They discuss:

- Where content and brand overlap- Building a content strategy around a product- Why small teams and good vendors thrive together

👉 You can follow Kristin Hillery on LinkedIn here: https://www.linkedin.com/in/kristinhillery/

👉 You can learn more about Voiceflow here: https://www.voiceflow.com/

On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss:

- Why Arrows doesn't have or want a content calendar- The importance of platform-native content- Why Arrows puts an "unsubscribe" link at the top of every newsletter

👉 You can follow Stuart Balcombe on LinkedIn here: https://www.linkedin.com/in/stuartbalcombe/

👉 You can learn more about Arrows here: https://arrows.to/

On episode #14, Jimmy speaks with Sonja Jacob and Mahu Sims from Meta. They discuss:

- Enterprise content strategy and org chart- The huge importance of content ops- Advocating for resources, people and tools

👉 You can follow Sonja Jacob and Mahu Sims on LinkedIn here: https://www.linkedin.com/in/sonjajacob/ 

👉 You can learn more about Meta here: https://about.meta.com/

On episode #13, Jimmy speaks with George Chasiotis from Minuttia. They discuss:

- How George started and grew Minuttia- The "content recession"- How Minuttia has protected itself from A.I.

👉 You can follow George Chasiotis on LinkedIn here: https://www.linkedin.com/in/georgioschasiotis/

👉 You can learn more about Minuttia here: https://minuttia.com/

On this fascinating episode of Content Briefly, Ramli John, Product Growth Marketer and Director of Content at Appcues, joins Jimmy on the show.

Ramli is a Toronto based product growth marketer who helps product-led businesses convert more of their free users into lifelong customers.  His book, Product-Led Onboarding: How to Turn Users into Lifelong Customers is a best seller, and covers just that.

Today, Jimmy and Ramli look at the various elements of product based growth marketing, and comprehensively cover Ramli’s strategy to effectively run a mature content program. They look at the power and future of generative AI in the space, time spent invested in content creation, and Ramli also shares some of his favorite tools he uses day to day.

His show & newsletter, Marketing Powerups: https://marketingpowerups.com/ Check out Ramli’s website: https://ramlijohn.com/Connect with Ramli on Linkedin: https://www.linkedin.com/in/ramlijohn/

This episode is sponsored by Fathom Analytics. Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. They make website analytics easy to use and respectful of privacy laws (like GDPR and more). To learn more, visit usefathom.com

On this episode, Gia Laudi, CEO and Founder of Forget the Funnel joins Jimmy to explore customer leads, retention and metrics.

Based in Quebec, Canada, Gia as a Product Marketing & Growth Advisor, Fractional Leader, Author & Co-creator of the Customer-Led Growth Framework. Through her founding of Forget the Funnel, they help SaaS marketing & growth leaders get out of the weeds, build airtight customer-led strategies, & build revenue-generating outcomes.

Today, Jimmy and Gia go down the rabbit hole of how marketing teams can know for sure if they're marketing to the right customer - and if not, what they can do to change that. From homepages to directed content - the two explore how marketing teams can utilize the metrics from other areas of the company to fine tune their approach.

Connect with Gia on LinkedIn here and learn more about Forget the Funnel by heading to their website.

This episode is sponsored by Fathom Analytics. Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. They make website analytics easy to use and respectful of privacy laws (like GDPR and more). To learn more, visit usefathom.com