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Content, Consulting, and Franchising: A Discussion with Patrick | Lazy Leverage #49
In this candid conversation, Patrick (formerly known as Franchise Wolf) opens up about his evolution from anonymous content creator to co-founder of Frandawgs. Learn why he initially hid his identity, how he grew his audience through strategic storytelling, and the unexpected lessons he learned about monetization in the B2B space. A masterclass in pivoting from pure content creation to building a real business.
Follow Patrick on X or FranDawgs.com
TIMESTAMPS
(00:25) Introduction and Background
(06:22) Launching Frandawgs: The New Vision
(10:20) Content Strategy Deep Dive
(19:00) The YouTube Opportunity
(27:25) The Journey from HVAC Sales to Tech Startups
(31:00) The Franchise Industry Reality Check
(33:00) Data Challenges
(36:05) Monetization Strategies for B2B Content
(41:49) Perfect Day Vision
(43:56) Closing Thoughts and Contact Information
Stay connected for more insights and strategies by following:
Jon: @MatznerJon on X and at lazyleverage.beehiiv.com
Peter: @pslohmann on X and at peterlohmann.com
View all episodes
By Jon Matzner and Peter Lohmann
5
55 ratings
In this candid conversation, Patrick (formerly known as Franchise Wolf) opens up about his evolution from anonymous content creator to co-founder of Frandawgs. Learn why he initially hid his identity, how he grew his audience through strategic storytelling, and the unexpected lessons he learned about monetization in the B2B space. A masterclass in pivoting from pure content creation to building a real business.
Follow Patrick on X or FranDawgs.com
TIMESTAMPS
(00:25) Introduction and Background
(06:22) Launching Frandawgs: The New Vision
(10:20) Content Strategy Deep Dive
(19:00) The YouTube Opportunity
(27:25) The Journey from HVAC Sales to Tech Startups
(31:00) The Franchise Industry Reality Check
(33:00) Data Challenges
(36:05) Monetization Strategies for B2B Content
(41:49) Perfect Day Vision
(43:56) Closing Thoughts and Contact Information
Stay connected for more insights and strategies by following:
Jon: @MatznerJon on X and at lazyleverage.beehiiv.com
Peter: @pslohmann on X and at peterlohmann.com
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