Content Inc. - The Podcast

A special episode with Jay Clouse, founder of Creator Science.

Jay unpacks a number of issues, including:

• The power of your content brand
• Exit strategies
• The real meaning of consistency
• Advice on getting started
• Resources to make the content engine go
• Inside YouTube
• Text vs Audio vs Video

Get more of Jay Clouse at Creator Science.

See Jay speak at Creator Economy Expo, May 1 to 3 in Cleveland, Ohio.

This episode is sponsored by Lulu.com

Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits.

Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

We talk about three methods: audience and content focus, platform tilting, and recombination as valid ways to break through all the content clutter out there and find an audience that knows, likes and trusts you.

This episode is sponsored by Lulu.com

Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits.

Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Fight as we may, sometimes you fail. It just happens and often we don't have all the answers to why. But could your failure be an opportunity? Perhaps.

Here's two ways to look at your content creation failure that, hopefully, will make you joyous instead of deflated.

This episode is sponsored by Lulu.com

Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits.

Create a free account today at Lulu.com to get started.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Three different thoughts and ideas this episode. The first considers why starting a holiday could be an amazing opportunity for your business. The second talks about the most important skill for content entrepreneurs - patience. The third is a pro-tip before you go into that next meeting.

This episode is sponsored by Lulu.com

Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all the printing and shipping. You keep creative control, customer data, and 100% of your profits.

Create a free account today at Lulu.com to get started.

-------

Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Sometimes we forget why we do the things we do as content creators and content entrepreneurs.

In this episode, Joe takes a page from the movie "Vision Quest" as a peptalk for those content creators who need to hear this the most.

This episode is sponsored by Lulu.com

Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits.

Create a free account today at Lulu.com to get started.

Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

Over my 15+ years as a content entrepreneur, there have been five critical strategies I've employed that have made my journey a success. They include.

1. A Book
2. Speaking
3. Research
4. An Email Focus
5. The Hit List

I go through each one in detail in this episode.

This episode is sponsored by Lulu.com

Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits.

Create a free account today at Lulu.com to get started.

Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive the first chapter of my new book for free.

I'm not a fan of focusing on your passion as the core of a content business. Most times, it simply doesn't work. But...sometimes it does.

In this episode, we break down Jay Baer's new tequila content business and how he succeeded around his passion.

This episode is sponsored by Lulu.com

Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits.

Create a free account today at Lulu.com to get started.

Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

It took over 12 years for Hadestown, the musical, to go from initial production to a Broadway musical, where it ultimately won the Tony awards for best musical of the year in 2019.

This is a lesson that content entrepreneurs need to hear.

This episode is sponsored by Lulu.com

Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits.

Create a free account today at Lulu.com to get started.

Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

For Lizzo's new album, she created 170 songs, but only published 12. In this episode, we talk about how Lizzo is making the correct editorial decisions, and so should you.

This episode is sponsored by Lulu.com

Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits.

Create a free account today at Lulu.com to get started.

Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.

So many content creators develop and promote regular sponsorships...with minimal to no luck. Today I talk about another angle on the limited-inventory sponsorship model and why it may be the answer for you.

This episode is sponsored by Lulu.com

Think about the most respected and trustworthy leaders in your industry. I bet they've published a book. Whether you already have content prepared or you're starting from scratch, getting your expertise into a printed book with Lulu has never been easier and more profitable. Lulu's ecommerce plugins allow you to sell directly to your fans from your site, while they handle all of the printing and shipping. You keep creative control, customer data, and 100% of your profits.

Create a free account today at Lulu.com to get started.

Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get more on building your content creation business by subscribing to TheTilt.com newsletter.