Content Inc. - The Podcast

Creator programs from Facebook, LinkedIn and Twitter are courting themselves to journalists and independent content creators. It's very seductive. Don't be fooled.

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See all Content Inc episodes at the Content Inc. podcast home.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

It's a tough question to ask when you think about the content and information you send to your audience. Are you really indispensable? If you aren't, why are you creating content in the first place?

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See all Content Inc episodes at the Content Inc. podcast home.

Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Most businesses don't have a content tilt? For content creators, if you don't have a content tilt worth its salt, you'll never create a sustainable business model.

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Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with little to no money)

Some apparently very smart people in media and content think they own their Facebook groups. Boy, are they in for a surprise?

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Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

NFTs are going to be incredibly important for content creators and content marketing in the very near future. It's time to understand more about NFTs (non-fungible tokens).

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

My business was failing until I made a list of what I was good at and what I was not so good at. From there, I made some important decisions...and everything changed for the better.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

Most people forget that Amazon sold books for three years before selling anything else. This is exactly what a content entrepreneur needs to do to be successful.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

This lovely podcast comes courtesy of my wife, who gave us today's topic. Maybe one of my most important messages to date - if you say you are going to do something, you do it. If you are not going to do something, don't say it.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

So many content creators can't get off the content treadmill. It's tough, but there is a way out of content burnout. Just plan for it.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.

Joe talks about his journey from novelist to audience builder, and gives some advice on what to focus on to become the leading expert in your content niche.

Shout out to Jack Butcher of Visualize Value for the title of this episode.

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Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free.

Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter.