Content Inc. - The Podcast

Social media algos have changed. Search engine optimization has changed. And now, AI content is creating the "one answer" philosophy for findability. How do we compete in this changing landscape?

By creating content signals.

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As a content entrepreneur, you have the power to choose where you engage/create, and where you won't. You don't have to be everywhere. Perhaps, you shouldn't.

Ask yourself where you need to be, for yourself as an individual, and as a creator.

Article Link: The Death of the Internet (again)

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This week I had the pleasure of talking with my friends at Pace Communications about six things I'd be doing right now in content marketing.

1. Hunting for Assets
2. Grooming Employees as Creators
3. Working on Pillar Content Projects
4. Doubling Down on Print
5. Diversifying Revenue Streams
6. Launching Physical Events

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My quick review (and some proof points) from CEX...and exactly how I know that YOUR content is making a difference in people's lives.

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The new business model for full-time content creators looks eerily similar to the OG content entrepreneur business model from the 2000s. Listen to what you need to do next with your mini-media model.

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Get captions by watching and subscribing to my YouTube Channel. See all Content Inc episodes at the Content Inc. podcast home.

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It was a crazy week for TikTok. The President signed a bill that effectively creates an ultimatum for TikTok. What do you, as a content creator, need to do about this?

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

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It seems to me that the best business model for content entrepreneurs focuses on the creation, arrangement and distribution of words. Although most content creators don't see it that way, it doesn't mean it's not true. What do you think?

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

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My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers.

In this episode I review some of the main differences about why you would make a decision as an author to go direct.

Buy the book here - https://www.joepulizzi.com/books/content-entrepreneur/

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

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I talk about the five business-related books that have had the most impact on my career and life.

Think & Grow Rich - Napoleon Hill Seven Habits of Highly Effective People - Stephen Covey Stranger in a Strange Land - Robert Heinlein IMC: Integrated Marketing Communications - Don Schultz David & Goliath - Malcolm Gladwell

Buy my new book, The Content Entrepreneur, today!

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

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A very special episode courtesy of my friend Michelle Raymond. In this episode, Michelle and I talk about what makes a content entrepreneur successful, the importance of patience, and selling strategies to help a content entrepreneur both survive and grow.

Please follow Michelle on LinkedIn - https://www.linkedin.com/in/michellejraymond/

Buy my new book, The Content Entrepreneur, today!

Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100.

Today's episode is brought to you by Memberful.

Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial.

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Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home.

Get my personal newsletter today and receive my free goal-setting guide today.