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In this AI marketing podcast episode, Dan Sanchez and Ken Freire declare that the old king of marketing—content—has been dethroned. The new king? Original ideas. As AI makes it easier than ever to produce content, it’s originality that sets creators and marketers apart. This episode dives into how to uncover, evaluate, and sharpen your own original ideas to build authority and solve real problems.

My Favorite AI Tools

• Tella - https://danchez.com/tella
• High Level - https://danchez.com/highlevel
• Zencastr - https://danchez.com/podtools
• n8n - https://danchez.com/n8n

Resources Mentioned

• Ghost blogging platform - https://ghost.org/
• Wedgwood - https://www.wedgwood.com/
• April Dunford (Positioning book) - https://aprildunford.com/
• Andy Raskin (Strategic Narrative) - https://andyraskin.com/
• Pink's Windows - https://www.pinkswindowservice.com/

Timestamps

• 00:00 — Content is dead; originality is king
• 01:45 — Avoid random ideas: start from real problems
• 03:40 — Seven ways to make an idea unique
  Lived experience
  Earned expertise
  Synthesis of disciplines
  Point of view & values
  Constraints as creativity fuel
  Taste and curation
  Iteration speed
• 21:53 — Why podcasting is ideal for sharing ideas
• 22:10 — How to take inventory of your ideas
• 26:05 — How to refine and sharpen your ideas
• 31:02 — The ultimate test: who has it worked for?
• 32:01 — Five-part framework to test your idea's strength: True, Helpful, Transferable, Repeatable, Sharpened
• 34:36 — Call to action: start your inventory

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