Wouldn’t it be great if you could take already established thought leadership in your niche, and claim it as your own? It turns out, you can. Not only that, but Michael Greenberg shows us how to do it.

Michael’s the CEO of Call for Content, and he helps clients borrow authority all the time.

He calls it authority marketing, and on a recent episode of the #ContentBasedNetworking series, Michael gave us a 3-part framework of exactly how to do it.

In this episode, we discuss niche B2B digital marketing, marketing spend, authority marketing, #contentbasednetworking, and more.

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