On Brand with Nick Westergaard

Context is King: Designing with Purpose and Impact


Listen Later

Todd Bracher, founder of BRACHER, is a leading industrial designer and strategist with 25+ years of experience. He shares how he blends design, science, and business to drive innovation, launch groundbreaking products, and advise top brands on differentiation. We discussed all of this and more this week on the On Brand podcast.


About Todd Bracher

Todd Bracher founded BRACHER, an Industrial Design and Advisory firm. With over 25 years of experience, Todd integrates design, science, and business to drive sustained growth. He has launched over 200 products, secured two dozen patents, and a three-time International Designer of the Year recipient. Known for guiding strategic differentiation and navigating disruption, Todd is a sought-after advisor for top brands and startups. In 2022 he launched Betterlab to champion science-based design. Residing in New York, Todd is a dedicated father committed to making a positive impact.


From the Show

What brand has made Todd smile recently? Todd shared the smiles that came from both him and his sons as a result of his new Baggu laptop sleeve. Guess what the sleeve features? Smiley faces — more smiles!

Connect with Todd on LinkedIn or his website.


As We Wrap …

  • Listen and subscribe at  Apple PodcastsSpotifyAmazon/AudibleGoogle PlayStitcherTuneIniHeartYouTube, and RSS.
  • Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
  • Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
  • On Brand is a part of the Marketing Podcast Network.

    Until next week, I’ll see you on the Internet!

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store

    On Brand with Nick WestergaardBy Nick Westergaard

    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    94 ratings


    More shows like On Brand with Nick Westergaard

    View all
    HBR IdeaCast by Harvard Business Review

    HBR IdeaCast

    1,855 Listeners

    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,449 Listeners

    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,438 Listeners

    Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

    Why That Worked – Presented by StoryBrand.ai

    1,926 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,260 Listeners

    How I Built This with Guy Raz by Guy Raz | Wondery

    How I Built This with Guy Raz

    30,249 Listeners

    Masters of Scale by WaitWhat

    Masters of Scale

    3,990 Listeners

    The Peter Attia Drive by Peter Attia, MD

    The Peter Attia Drive

    8,004 Listeners

    The CMO Podcast by vYve & Jim Stengel

    The CMO Podcast

    345 Listeners

    Uncensored CMO by Jon Evans

    Uncensored CMO

    37 Listeners

    The Prof G Pod with Scott Galloway by Vox Media Podcast Network

    The Prof G Pod with Scott Galloway

    5,425 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    28,602 Listeners

    The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis by Nathaniel Whittemore

    The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis

    504 Listeners

    The Next Wave - AI and The Future of Technology by Hubspot Media

    The Next Wave - AI and The Future of Technology

    63 Listeners

    AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

    AI Explored

    85 Listeners