On Brand with Nick Westergaard

On Brand with Nick Westergaard

By Nick WestergaardBusinessMarketing
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On Brand with Nick Westergaard episodes

  • Why Confidence Is a Habit, Not a Trait

    What happens to an organization when people stop believing in themselves? Dr. Cindra Kampoff is a confidence researcher and performance psychology expert who has worked with Minnesota Vikings players and Olympic athletes. Her new best-selling book, The Confidence Habit, explores the surprising connection between confidence, performance, leadership, and even employee retention. On this episode of On Brand, we're gonna talk about why confidence is more than just a personal trait. It may be one of the most important forces shaping how we show up

     

    What You’ll Learn in This Episode
    • How confidence directly shapes employee retention and business growth
    • The crucial difference between authentic confidence and ego
    • Why two thirds of employees would take a pay cut for supportive leadership
    • The three step framework elite athletes use to overcome mistakes fast
    • Simple questions to interrupt self doubt and regain clarity
    Episode Chapters
    • (00:00) Intro
    • (01:29) Why confidence is an organizational issue
    • (03:11) What a confidence crisis looks like at work
    • (04:30) What employees want from supportive leaders
    • (07:54) The learn burn return framework
    • (10:18) Accelerators and killers of organizational confidence
    • (11:12) Lessons in letting go from elite athletes
    • (17:16) How to train confidence as a habit
    • (19:04) Authentic confidence versus arrogance
    • (21:37) Reframing automatic negative thoughts
    • (26:18) A brand that made Dr. Cindra Kampoff smile
    • (27:53) Where to connect with Dr. Cindra Kampoff
    About Cindra Kampoff

    Dr. Cindra Kampoff is a recognized confidence researcher, performance psychology expert, and author of The Confidence Habit. She has coached High-performance leaders, Olympic athletes, and players for the Minnesota Vikings, helping them build resilience and mental strength. Through her research and work at the Mentally Strong Institute, Dr. Kampoff provides actionable tools to help individuals and teams transform self-doubt into authentic self-belief.

    What Brand Has Made Cindra Smile Recently?

    Cindra smiled recently because of Good Morning America. Following an appearance to discuss her book, she praised the brand for its incredible care, seamless preparation, and welcoming environment during a major career milestone.

    Resources & Links
    • Connect with Cindra on LinkedIn.
    • Learn more at Cindra’s website and her new book, The Confidence Habit.
    Listen & Support the Show
    • Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
    • Rate and review on Apple Podcasts and Spotify to help others find the show.
    • Share this episode — email a friend or colleague this episode.
    • Sign up for my free Story Strategies newsletter for branding and storytelling tips.

    On Brand is a part of the Marketing Podcast Network.

    Until next week, I’ll see you on the Internet!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    30 min
  • Amplifying Your Voice to Lead Others

    What happens to your voice when everyone has AI helping them find the right words? Gina London, an Emmy-winning former CNN correspondent and author of Amplify You, has coached tens of thousands of professionals around the world on communicating with greater intention. Her message is simple: great communication isn't about becoming louder or becoming someone else. It's about making who you are on the inside come through more powerfully on the outside.

    What You’ll Learn in This Episode
    • How to align your internal values with external behaviors for meaningful impact
    • Why practicing communication techniques creates a new, authentic baseline
    • How to use AI tools for writing without losing your distinct personal voice
    • Ways to adapt tone and energy to build trust across different audiences
    • The key to balancing professional competence with approachable warmth
    Episode Chapters
    • (00:00) Intro
    • (00:51) Amplifying Who You Are
    • (03:26) The Misconception of Natural Talent
    • (05:41) Closing the Perception Gap
    • (10:14) Exercising Communication Muscles
    • (14:11) Lessons on Dialect and Enunciation
    • (19:13) Redefining True Authenticity
    • (23:43) Protecting Your Voice in the AI Era
    • (26:33) Brand That Made Gina Smile
    About Gina London

    Gina London is an Emmy Award-winning former CNN correspondent and author of Amplify You. She has coached tens of thousands of executives and professionals worldwide on intentional communication, media strategy, and leadership presence. Drawing on her extensive background in broadcast journalism and international executive coaching, she helps leaders align their internal values with their external behaviors to build authentic connections and drive impact.

    What Brand Has Made Gina Smile Recently?

    Haribo gummy candies recently brought a smile to Gina's face. While she does not personally enjoy the taste or texture, picking up a bag serves as a warm reminder of her daughter, who recently moved away to college and loves the whimsical shapes.

    Resources & Links
    • Connect with Gina on LinkedIn.
    • Learn more at Gina’s website.
    • Check out his book, Amplify You.
    Listen & Support the Show
    • Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
    • Rate and review on Apple Podcasts and Spotify to help others find the show.
    • Share this episode — email a friend or colleague this episode.
    • Sign up for my free Story Strategies newsletter for branding and storytelling tips.

    On Brand is a part of the Marketing Podcast Network.

    Until next week, I’ll see you on the Internet!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    30 min
  • Ron Johnson on Steve Jobs & Building the Apple Store

    Before the first Apple Store opened, the experts said it would fail within a year. But Ron Johnson saw a different story. As the retail pioneer who worked directly alongside Steve Jobs to build the Apple Store from scratch, Ron transformed retail from a simple transaction into an immersive experience. He also pioneered Target's famous high design partnerships and founded Enjoy. In this episode, we take a look at what it really takes to build a physical space and leadership lessons learned directly from Steve Jobs.

    What You’ll Learn in This Episode

    Why Apple delayed its retail launch six months to redesign around the digital hub
    How Steve Jobs applied Pixar storytelling principles to physical store design
    Why total trust and customer experience matter more than online transaction speed
    What direct-to-consumer brands get wrong when attempting physical retail expansion

    Episode Chapters

    (00:00) Intro
    (01:08) Challenging the Dot-Com Retail Consensus
    (05:07) Co-Creating Space in a Secret Warehouse
    (09:31) Designing for Ease of Use and Tactile Discovery
    (12:07) The Digital Hub Rewind
    (17:23) Focus and Execution Lessons from Steve Jobs
    (21:50) The Reality of Modern Omnichannel Retail
    (28:39) A Brand That Made Ron Johnson Smile

    About Ron Johnson

    Ron Johnson is a retail pioneer best known for co-creating the Apple Store alongside Steve Jobs, where he served as Senior Vice President of Retail Operations. Throughout his career, he has transformed customer experiences across major brands, pioneering Target’s famous high-design partnerships, leading JCPenney, and founding Enjoy. His upcoming book, Shop Different, details the leadership, design, and innovation principles behind some of the world’s most iconic physical spaces.

    What Brand Has Made Ron Smile Recently?

    Ron Johnson highlighted Sixt, the European car rental company, for its energetic branding, bright orange store design, and clever marketing that consistently features a subtle, engaging wink.

    Resources & Links

    Connect with Ron on LinkedIn.

  • Learn more at Ron’s website.
  • Check out his book, Shop Different.
  • Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
  • Rate and review on Apple Podcasts and Spotify to help others find the show.
  • Share this episode — email a friend or colleague this episode.
  • Listen & Support the ShowSign up for my free Story Strategies newsletter for branding and storytelling tips.

    On Brand is a part of the Marketing Podcast Network.

    Until next week, I’ll see you on the Internet!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    35 min
  • Can You "Rewild" the Corporate Mind?

    What if the biggest threat to your organization isn't disruption from the outside, but the way you operate inside? Tom Dennis argues that many companies have become overcontrolled and disconnected from the things that make organizations resilient: trust, adaptability, and human connection. A former Royal Marines officer, he's the founder and CEO of Serenity and Leadership and author of Rewilding the Corporate Mind.

    What You’ll Learn in This Episode

    Why relying on rigid control creates hidden organizational fragility
    How Nelson’s naval strategies offer a modern template for leadership trust
    What self-awareness reveals about your unconscious management habits
    Why psychological safety drastically reduces costly operational mistakes
    How setting up the right environment allows you to step back and let go

    Episode Chapters

    (00:00) Intro
    (01:17) Rewilding as a Business Metaphor
    (03:33) Military Strategy and Delegated Initiative
    (07:52) The Power of Leadership Self-Awareness
    (10:46) Overcoming the Urge to Micromanage
    (13:27) Cultivating Psychological Safety
    (19:34) Navigating Cultural Resistance at the Top
    (24:40) A Brand That Made Him Smile

    About Thom Dennis

    Thom Dennis is a former Royal Marines officer and the founder and CEO of Serenity in Leadership. With over 30 years of experience helping executives rethink how they lead, Thom is the author of Rewilding the Corporate Mind. He specializes in helping organizations move away from rigid command-and-control structures toward cultures built on adaptability, psychological safety, and trust.

    What Brand Has Made Thom Smile Recently?

    Thom smiled thinking about Cadbury’s classic gorilla drum-solo commercial set to Phil Collins. While he laments how corporate acquisitions changed the company’s original Quaker-led approach to caring for people, the pure joy of that iconic campaign still stands out.

    Resources & Links

    Connect with Thom on LinkedIn.

    Learn more about Serenity in Leadership.

    Check out his book, Rewilding the Corporate Mind.

    • Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
    • Rate and review on Apple Podcasts and Spotify to help others find the show.
    • Share this episode — email a friend or colleague this episode.
    • Sign up for my free Story Strategies newsletter for branding and storytelling tips.
    • On Brand is a part of the Marketing Podcast Network.

      Until next week, I’ll see you on the Internet!


      Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

      32 min
    • Great Technology Isn't Enough

      AI may be everywhere, but Brian Herr says the technology itself isn't the competitive advantage. The real moat, he argues, is data, distribution, and trust. As founder and CEO of Starting Blocks and managing partner at HHI Advisory Group, Brian helps startups, scale ups, and portfolio companies grow while also advising organizations on secure adoption.

      What You’ll Learn in This Episode

      How data distribution and trust serve as true competitive moats in the AI era
      Why software wrappers fail without core business fundamentals and strategy
      How transparent, auditable AI processes protect brand credibility and trust
      How agile small teams leverage AI augmentation to outperform larger competitors
      How shared AI knowledge networks accelerate cross-functional team velocity

      Episode Chapters

      (00:00) Intro
      (00:55) Defining the AI Moat
      (03:11) SAAS-pocalypse and Business Fundamentals
      (05:53) Building Trust in Technology
      (09:30) Responsible AI in Practice
      (12:28) Balancing Speed and Trust
      (17:23) Effective AI Startup Strategies
      (21:45) What We Overestimate in AI
      (24:18) Brand That Made Brian Smile

      About Brian Herr

      Brian Herr is the founder and CEO of Starting Blocks and managing partner at HHI Advisory Group. With extensive experience as an operator, executive, advisor, investor, and scout, Brian guides startups, scale-ups, and portfolio companies through growth and secure technology adoption.

      What Brand Has Made Brian Smile Recently?

      Filmlink, a Detroit-based company, made Brian smile recently by solving distribution and visibility challenges for the independent film industry. Their scrappy, enthusiastic approach to building a brand that connects independent filmmakers with audiences creates authentic support and excitement.

      Resources & Links

      Connect with Brian on LinkedIn.

      Learn more about ⁠HHI Advisory Group⁠ and ⁠Starting Blocks⁠.

      Listen & Support the Show

      • Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
      • Rate and review on Apple Podcasts and Spotify to help others find the show.
      • Share this episode — email a friend or colleague this episode.
      • Sign up for my free Story Strategies newsletter for branding and storytelling tips.
      • On Brand is a part of the Marketing Podcast Network.

        Until next week, I’ll see you on the Internet!


        Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

        31 min
      • Emergent Leadership Beats Overwhelm

        Leaders have more advice, tools, and resources than ever. So why are so many still overwhelmed? Don Gregori says we've been missing the bigger picture. He's the COO of First Factory and author of The Emergent Leader, a book about leadership, self-mastery, and building a strong brand. We're talking about what it takes to become a leader and build something that really lasts.

        What You’ll Learn in This Episode

        How building yourself and building a brand are the exact same project
        Why empathy needs to be treated as a hard skill for managers
        What separates "emergent" leadership from static management models
        How to avoid getting overwhelmed by the sheer volume of new tech tools
        Why AI should serve the individual rather than replace human judgement

        Episode Chapters

        (00:00) Intro
        (00:46) Building Yourself vs Building a Brand
        (04:30) Empathy as a Core Management Skill
        (06:08) Defining the Emergent Leader
        (09:34) Navigating Modern Information Overload
        (12:32) Managing Stress and Fear in Leadership
        (18:33) The Theater and Business Connection
        (22:34) Managing AI and the Human Element
        (28:44) A Brand That Made Don Smile

        About Don Gregori

        Don Gregori is the Chief Operating Officer of First Factory, a nearshore software development firm, and the author of The Emergent Leader. With a background spanning technology, strategy, and the performing arts, he focuses on self-mastery, organizational culture, and navigating rapid industry change through empathetic leadership.

        What Brand Has Made Don Smile Recently?
        During a recent trip to Maine, Don was brought a smile by Gelato Fiasco—a local favorite in Brunswick—and Middle East Coast, a regional brand making exceptional tahini-forward hummus.

        Resources & Links

        • Connect with Don on LinkedIn.
        • Check out his book, The Emergent Leader.
        • Learn more on his website.
          • Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
          • Rate and review on Apple Podcasts and Spotify to help others find the show.
          • Share this episode — email a friend or colleague this episode.
          • Sign up for my free Story Strategies newsletter for branding and storytelling tips.
          • On Brand is a part of the Marketing Podcast Network.

            Until next week, I’ll see you on the Internet!

            Listen & Support the Show


            Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

            34 min
          • The Woman Behind the Aflac Duck

            What can happen in 30 seconds? For Linda Kaplan Thaler, quite a lot. She’s the creative force behind some of the advertising world’s most unforgettable ideas, from the Aflac duck to “I don’t want to grow up, I’m a Toys R Us kid.” Now, in her new book, My Life in 30 Seconds, Linda looks at the small moments that can change a career or even a life. She’s here to talk about creativity, resilience, leadership, and why sometimes the smallest ideas can make the biggest impact.

            What You’ll Learn in This Episode

            How distilling complex messages into 30-second constraints drives massive brand awareness
            Why adopting an improv “yes, and” mindset unlocks breakthrough team creativity
            How taking bold, fearless pitches to conservative clients can rescue dying brands
            Why replacing standard networking with “nice working” yields long-term career returns
            How human creativity retains its edge in an era of rapid AI adoption

            Episode Chapters

            (00:00) Intro
            (00:49) Welcome Linda Kaplan Thaler
            (02:42) The Power of 30-Second Distillation
            (03:43) Pitching Herbal Essences and Bold Ideas
            (06:46) Writing the Iconic Toys R Us Jingle
            (10:55) Applying Improv Rules to Business Creativity
            (11:51) Creating the Aflac Duck
            (16:23) Building Agency Culture Through Kindness
            (18:13) Human Creativity in the Age of AI
            (23:12) The Difference Between Networking and Nice Working
            (24:28) A Brand That Made Linda Smile

            About Linda Kaplan Thaler

            Linda Kaplan Thaler is a legendary advertising executive, author, and speaker responsible for some of the most iconic pop-culture campaigns in history, including the Aflac duck and the Toys R Us jingle. As the co-founder of the Kaplan Thaler Group, she helped build one of the fastest-growing agencies in the United States, scaling it from scratch to over a billion dollars in billings. A master of message distillation and creative leadership, her latest book, My Life in 30 Seconds, explores how micro-moments and rapid insights shape extraordinary careers.

            What Brand Has Made Linda Smile Recently?

            Recently, Linda has been smiling at Progressive Insurance for their long-running campaign warning homeowners not to turn into their parents. She loves the humor and stand-up performance driving the spots, pointing out that even when an ad makes you laugh before you remember the exact name, the sheer joy and entertainment value make it stand out in a low-interest category.

            Resources & Links

            Connect with Linda on LinkedIn.

            Check out her book, My Life in 30 Seconds.

            Learn more on her website.

            Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.

            Rate and review on Apple Podcasts and Spotify to help others find the show.

            Share this episode — email a friend or colleague this episode.

            Sign up for my free Story Strategies newsletter for branding and storytelling tips.

            On Brand is a part of the Marketing Podcast Network.

            Until next week, I’ll see you on the Internet!


            Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

            32 min
          • Why AI Is a Mirror and Not a Tool

            Most conversations about AI focus on the technology. David Dean thinks we're looking in the wrong place. In his new book, An Inbox Between Us, AI and the Reality of Modern Work, he argues that AI is acting like a mirror, revealing the hidden workarounds, decision-making, and human judgment that have always kept organizations running. Today, we're talking about what leaders can learn from that reflection.

            What You’ll Learn in This Episode

            Why AI functions as an organizational mirror that exposes hidden workarounds and human judgment
            How the majority of workers operate as AI survivalists rather than power users
            The hidden cost of the retry tax when over-relying on automated outputs
            Why human intuition and lived consequence remain irreplaceable in critical decision-making
            How to avoid industrializing existing workplace dysfunction with new technology

            Episode Chapters

            (00:00) Intro
            (00:36) AI as an Organizational Mirror
            (05:11) Navigating the Productivity Maxing Trait
            (09:01) The AI Survivalist and Adoption Realities
            (11:19) Understanding the Hidden Retry Tax
            (13:21) How Organizations Rely on Workarounds
            (17:20) Tech Problems versus Behavioral Problems
            (19:56) Why Human Judgment Outlasts Automation
            (23:40) Authenticity as the Ultimate Leadership Skill
            (25:19) A Brand That Made Him Smile

            About Bill Sherman

            David Dean is an author, productivity solution designer, and change management practitioner focused on the intersection of human behavior and emerging technology. In his book, An Inbox Between Us: AI and the Reality of Modern Work, he examines how enterprise technology impacts ground-level teams across HR, finance, and operations. Drawing on years of experience analyzing workplace workflows, David helps organizational leaders navigate digital transformation by focusing on human judgment, authentic leadership, and practical operational discovery.

            What Brand Has Made David Smile Recently?

            A brand that made David smile recently is Marvel. After taking his son to see the newest Spider-Man movie, he appreciated how the brand continues to craft engaging experiences that bring families together and build lasting memories.

            Resources & Links

            Connect with David on LinkedIn.Learn more on his website.

            • Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
            • Rate and review on Apple Podcasts and Spotify to help others find the show.
            • Share this episode — email a friend or colleague this episode.
            • Sign up for my free Story Strategies newsletter for branding and storytelling tips.
            • On Brand is a part of the Marketing Podcast Network.

              Until next week, I’ll see you on the Internet!


              Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

              31 min
            • Five Thought Leadership Avatars for Scaling Ideas

              What does it really take to turn expertise into influence? My guest this week has spent the last two decades answering that very question. Bill Sherman is the COO of Thought Leadership Leverage and co-author of the Thought Leadership Handbook. His journey into thought leadership began with a simple question from a Fortune 500 executive. How do I scale the ideas in my book? Since then, he's helped organizations and experts transform ideas into impact.

              What You’ll Learn in This Episode

              Why practice matters more than how in thought leadership
              The five distinct avatars of thought leadership
              How the growth-minded CEO opens new doors
              Why silence in a noisy world is never neutral
              How to simplify complex concepts so they stay memorable

              Episode Chapters

              (00:00) Intro
              (01:35) The Five Thought Leadership Avatars
              (05:13) Breaking Down the Avatars from CEO to Legacy
              (08:25) Matching Strategy to Your Personal Brand
              (14:03) Why Ideas Can't Speak for Themselves
              (17:49) Creating a Platform Identity for Your Work
              (23:43) Why Silence is Never Neutral in Turbulent Times
              (29:32) A Brand That Made Bill Smile

              About Bill Sherman

              Bill Sherman is the COO of Thought Leadership Leverage and co-author of the Thought Leadership Handbook. Over the last two decades, he has helped organizations, Fortune 500 executives, and independent experts scale their ideas, transform insights into strategy, and build sustainable impact. He also co-hosts the Thought Leadership Podcast, where he explores the mechanics of turning deep expertise into widespread influence.

              What Brand Has Made Bill Smile Recently?

              Bill recently smiled at Pirate Ship, an online shipping service that simplifies sending author copies of his book right from his front door. He loves their delightful, pirate-themed user interface and how effortlessly the service eliminates the hassle of traditional post office runs.

              Resources & Links

              Connect with Bill on LinkedIn.

              Learn more on his website.

              Check out his book, The Thought Leadership Handbook.


              Listen & Support the Show

              • Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
              • Rate and review on Apple Podcasts and Spotify to help others find the show.
              • Share this episode — email a friend or colleague this episode.
              • Sign up for my free Story Strategies newsletter for branding and storytelling tips.
              • On Brand is a part of the Marketing Podcast Network.

                Until next week, I’ll see you on the Internet!


                Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                32 min
              • The AI Brand Speed Trap

                What if AI isn't just changing marketing, but changing what a brand actually is? Melissa Jackson-Parsey has spent her career helping some of the world's most recognizable organizations reinvent themselves at the intersection of strategy, creativity, technology, and experience. As Global Chief Strategy Officer at RGA, She leads a worldwide team shaping brands for the intelligence age, from rebooting Android to launching the new sports streaming brand from ESPN, Fox, and Warner Brothers Discovery.

                What You’ll Learn in This Episode

                Why building brands for AI agents requires context over cleverness
                How to shift marketing focus from single campaigns to generating intelligent systems
                The critical difference between bottom line efficiency and top line growth in the AI age
                Why modern talent needs to evolve from T-shaped to M-shaped expertise
                How the craft of human taste prevents brand slop

                Episode Chapters

                (00:00) Intro
                (00:45) What Endless Tech Evolution Hasn’t Changed About Brand Building
                (02:06) Encoding Brands for Machines, Agents, and Markdown Files
                (06:05) How AI is Changing What a Brand Actually Is
                (08:36) Moving from Making Campaigns to Making Intelligent Systems
                (12:08) Human Value, Critical Thinking, and the Role of Taste
                (16:33) The Biggest Strategic AI Mistake Brands Make Today
                (20:12) Cultivating M-Shaped Talent and the Future of Skillsets
                (24:41) A Brand That Made MJP Smile

                About Melissa Jackson Parsey

                Melissa Jackson Parsey is the Global Chief Strategy Officer at R/GA, having worked at the forefront of brand, innovation, and experience design across three continents. She leads a global team of strategists, designers, coders, and writers, accountable for shaping brands and experiences that add value to people and businesses. In the past year, they’ve rebooted the world's largest operating system brand, Android, and created the much-anticipated live sports streaming brand from ESPN, Fox, and Warner Bros. Discovery. Over the course of her career, she’s led brand transformation initiatives for a broad array of organizations, including Microsoft, Under Armour, Google, IBM, the UN, and for Dwayne (The Rock) Johnson’s portfolio.

                What Brand Has Made Melissa Smile Recently?

                Melissa shared her appreciation for the brand identity work created for the Amazon rainforest. The team mapped the literal curvature of the Amazon River to craft a custom typeface and visual identity system, blending deep environmental context with exquisite design craft.

                Resources & Links

                Connect with Melissa on LinkedIn.

                Check out the R/GA website.


                Listen & Support the Show

                • Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart.
                • Rate and review on Apple Podcasts and Spotify to help others find the show.
                • Share this episode — email a friend or colleague this episode.
                • Sign up for my free Story Strategies newsletter for branding and storytelling tips.
                • On Brand is a part of the Marketing Podcast Network.

                  Until next week, I’ll see you on the Internet!


                  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

                  31 min

                About On Brand with Nick Westergaard

                From the publisher's feed

                On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Get Scrappy and Brand Now, interviews marketing and communication thought leaders and innovators from brands like Ben & Jerry’s, Microsoft, LinkedIn, Meta, Crayola, Beats by Dre, Southwest Airlines, Reddit, Spotify, and MailChimp. Watch the full, in-depth conversations and get actionable insights to help you and your brand stand out in a crowded, distracted world.

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