On Brand with Nick Westergaard

Why Story and Authenticity Win on LinkedIn


Listen Later

How do you stand out on LinkedIn and build a personal brand that truly works? Regina Dowdell, Content Solutions Consultant at LinkedIn, shares her insights on personal branding, thought leadership, and creating content that drives business impact—drawing on 15+ years of experience across nonprofits, tech, and startups.


What You’ll Learn in This Episode

  • How to craft a digital-first, creative content strategy
  • Practical tips for building thought leadership on LinkedIn
  • The mindset and habits that make brands and individuals stand out
  • Lessons from Regina’s experience across industries—from startups to large organizations
  • How to balance professional ambition with personal life (yes, even as a “Super Mom”)
  • Episode Chapters

    00:00 Intro and Regina’s Background

    02:15 Building a Personal Brand That Matters

    06:30 Leveraging LinkedIn for Thought Leadership

    11:00 The Entrepreneurial Mindset in Content Strategy

    15:45 Balancing Work, Life, and Travel as a Marketing Pro

    18:30 A Brand That’s Made Regina Smile and How to Connect


    About Regina Dowdell

    Regina is a digital-minded, marketing creative with an entrepreneurial spirit focused on helping individuals and companies change the world. Through effective communication, thought leadership, and a strong digital presence, Regina has supported forward-thinking organizations across all industries, from non-profits to technology to start-ups, in spreading their messages and scaling for over 15 years. As a Content Solutions Consultant at LinkedIn, Regina helps organizations craft impactful content strategies that are creative, effective, and help them reach their business objectives.

    An avid traveler and self-proclaimed Super Mom, Regina is based in New York City.


    What Brand Has Made Regina Smile Recently?

    Regina highlighted Pinkest Luv, a platform founded by Shari Bryant to empower women—showing how mission-driven brands can connect deeply with audiences.


    Resources & Links

    • Your Brain on ChatGPT ... Here’s the study Regina mentioned during the show, along with a helpful post summarizing it.
    • What brand has made Regina smile recently? Regina pointed us to the brand Pinkest Luv, a platform founded by Shari Bryant to empower women.
    • Connect with Regina on (wait for it) LinkedIn!
    • Listen & Support the Show

      • Watch or listen on Apple PodcastsSpotifyYouTube, Amazon/AudibleTuneIn, and iHeart.
      • Rate and review on Apple Podcasts and Spotify to help others find the show.
      • Share this episode email a friend or colleague this episode.
      • Sign up for my free Story Strategies newsletter for branding and storytelling tips.

        On Brand is a part of the Marketing Podcast Network.

        Until next week, I’ll see you on the Internet!

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        On Brand with Nick WestergaardBy Nick Westergaard

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